The Whirlpool MAX 38 SL microwave wins European Consumers' Choice award

Whirlpool, the world’s leading manufacturer of major home appliances has won the European Consumers’ Choice¹ award for its popular MAX 38 SL microwave oven.

Tested by European consumers, companies that scored 9 out of 10 received the European Consumers’ Choice award title. The Whirlpool MAX 38 SL microwave oven achieved an outstanding result of 9.8 out of 10 for design and ease of use, and 9.7 for innovation.

After testing the MAX 38 SL consumers commented: “It’s pretty amazing, it takes half the space of a conventional microwave and yet its capacity is the same. This really helps to clear up space on my worktop.” Another commented: “It is aptly named, ‘MAX’, it is small but really great, a very good oven for cooking…..”

Juliana Sado, Brand Marketing Manager for Whirlpool, says: “Here at Whirlpool we strive to build innovative, functional and design oriented products, and we are incredibly proud that the MAX 38 won the prestigious European Consumers’ Choice award.

“The MAX 38 has proved very popular with consumers and retailers since its launch. Its unique rounded design has captured the imagination of consumers and the extra space it provides on the kitchen worktop is really beneficial.”

Key features and benefits of the Whirlpool MAX 38 SL microwave oven:
 Unique curved design to fit into any corner on the worktop
 Patented Crisp® technology for fast oven-crisp results
 Quartz grill (600 W) and combi-grill cooking
 Additional programmes include Jet Defrost for super fast defrosting
 Smart electronic controls positioned in the door plinth with trendy blue LED’s
 700 W, 13-litre capacity with full-sized 28 cm turntable for dinner-sized plates
 Available in silver

For more information about the Whirlpool MAX 38 SL microwave oven please contact your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image captions:
1. The Whirlpool MAX 38 SL has achieved an outstanding result in the European Consumers’ Choice tests and scored an outstanding 9.8 out of 10 for design and ease of use and 9.7 for innovation.
2. The European Consumers’ Choice award logo

Editors’ notes:
¹The European Consumers’ Choice is an independent non-profit-making organisation aimed to give consumers the chance to assess products on the basis of three fundamental criteria: ease of use, innovation and design under everyday conditions. Companies which obtain the highest score win the right to use the European Consumers Choice logo and have their own dedicated web page.

About Whirlpool Corporation
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com.

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

13th March 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: Jacqueline@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • New Thermal Inkjet Printer is now available from AM Labels
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, has expanded its portfolio with the addition of an affordable, high resolution coding system, the M2 thermal inkjet printer. Easy to operate and set up, the M2 integrates directly into production lines to deliver accurate variable data at speed. Whether printing best before expiry dates, date codes, QR codes, or barcodes, the M2 thermal inkjet printer applies them accurately, and efficiently, at fast print speeds of up to 100 metres per minute. […]
  • Simon Acres Group Indentifies Pillars of Growth at KBB Futures Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited has established a powerful set of recommendations to drive resilience in the kitchen, bedroom and bathroom (KBB) sector, following its inaugural KBB Futures roundtable event. […]
  • Instantor Brings Hands-on Training to Colleges
    In Instantor
    Instantor, a leading manufacturer of high-quality plumbing products, is investing in the next generation of professional plumbers by bringing hands-on training directly to colleges. Utilising its Mobile Training Academy, Instantor has already visited 20 colleges, delivering practical, skills-focused sessions to students preparing to enter the industry. […]
  • Flair Showers Announces New Partnership with Interior Designer Tammy Lane
    In Flair Showers
    Flair Showers has partnered with acclaimed interior designer and founder of Lane Interiors, Tammy Lane. Flair is renowned for its finely crafted, beautifully designed shower enclosures, and is committed to supporting its trade partners and driving sales success. Tammy’s innovative approach and passion for quality design, perfectly complements Flair’s mission and vision, ensuring the partnership is a natural fit for the brand. The partnership aims to inspire industry professionals and homeowners with design-led insights that blend beauty, innovation, and enduring quality. […]
  • Simon Acres Group Launches ‘KBB Futures’ Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited is set to host a new initiative designed to spark meaningful change across the kitchen, bedroom and bathroom (KBB) sector. The inaugural ‘KBB Futures’ roundtable will take place on Thursday, 4th December 2025, at The Brewery, London. The event will bring a panel of leading KBB experts together to discuss key industry challenges, explore emerging opportunities and agree tangible actions for a stronger, more sustainable future. […]