New Appointment for the Whirlpool Brand

Whirlpool UK Appliances Limited has appointed Catherine Balderson to Brand Manager for Whirlpool.

Catherine, previously Customer Marketing Manager for the company’s New Business Home Delivery Channel, which included supporting Shop Direct and Tesco, brings extensive account experience to her new role.  Prior to her time at Whirlpool Catherine was National Account Manager with SodaStream.

Catherine says of her new appointment: “My previous role with Whirlpool is great grounding and has given me an excellent insight into the commercial and marketing side of the business. This depth of knowledge will enable me to progress and execute the needs of the brand effectively, including working with retailers to broaden distribution, raise awareness and selling the benefits of the brand.”

Ian Moverley, Brand Communications Director, Whirlpool UK Appliances Ltd., said: “Catherine’s appointment will bolster what is already a strong and talented team and we’re delighted to have her on-board.

“The business climate remains challenging, however, with the Whirlpool brand’s premium positioning, a raft of confident and successful retailers to work with, we look forward to increasing the consumer preference for the brand, driving footfall and sales.”

Ends

Image captions:

Catherine Balderson, New Brand Manager for the Whirlpool Brand

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH Sense® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation: Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centres in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Hotpoint, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on twitter at @WhirlpoolCorp.

For further press information and images please contact:
Jacqueline at jmm PR

Tel: 01536 414555

Email: Jacqueline@jmmpr.co.uk

13th June 2017

Categories

Archives

Recent Posts

  • New Thermal Inkjet Printer is now available from AM Labels
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, has expanded its portfolio with the addition of an affordable, high resolution coding system, the M2 thermal inkjet printer. Easy to operate and set up, the M2 integrates directly into production lines to deliver accurate variable data at speed. Whether printing best before expiry dates, date codes, QR codes, or barcodes, the M2 thermal inkjet printer applies them accurately, and efficiently, at fast print speeds of up to 100 metres per minute. […]
  • Simon Acres Group Indentifies Pillars of Growth at KBB Futures Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited has established a powerful set of recommendations to drive resilience in the kitchen, bedroom and bathroom (KBB) sector, following its inaugural KBB Futures roundtable event. […]
  • Instantor Brings Hands-on Training to Colleges
    In Instantor
    Instantor, a leading manufacturer of high-quality plumbing products, is investing in the next generation of professional plumbers by bringing hands-on training directly to colleges. Utilising its Mobile Training Academy, Instantor has already visited 20 colleges, delivering practical, skills-focused sessions to students preparing to enter the industry. […]
  • Flair Showers Announces New Partnership with Interior Designer Tammy Lane
    In Flair Showers
    Flair Showers has partnered with acclaimed interior designer and founder of Lane Interiors, Tammy Lane. Flair is renowned for its finely crafted, beautifully designed shower enclosures, and is committed to supporting its trade partners and driving sales success. Tammy’s innovative approach and passion for quality design, perfectly complements Flair’s mission and vision, ensuring the partnership is a natural fit for the brand. The partnership aims to inspire industry professionals and homeowners with design-led insights that blend beauty, innovation, and enduring quality. […]
  • Simon Acres Group Launches ‘KBB Futures’ Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited is set to host a new initiative designed to spark meaningful change across the kitchen, bedroom and bathroom (KBB) sector. The inaugural ‘KBB Futures’ roundtable will take place on Thursday, 4th December 2025, at The Brewery, London. The event will bring a panel of leading KBB experts together to discuss key industry challenges, explore emerging opportunities and agree tangible actions for a stronger, more sustainable future. […]