jmm PR Clients, Hotpoint and Indesit, Selected as Finalists in IER Awards

We are pleased to announce that two of our clients, Hotpoint and Indesit, have been chosen as finalists in the esteemed IER Awards.

Designed to recognise the very best in the electrical retailing sector, the IER Awards has been running for over 28 years and honours outstanding products and independent retailers.

Hotpoint has been selected as a finalist for the Technical Innovation Award in the Major Domestic Appliances category for its Active Four Door fridge freezer (HQ9I MO1L UK), which exceeds expectations in more ways than one. At first glance, the freestanding, American-style, fridge freezer impresses with its clean and contemporary design, integrated handles and refined, stainless steel finish. The fridge freezer’s four doors open to reveal three compartments (fridge, freezer and convertible zone) offering smart, flexible storage. Finally, the hidden technologies inside the appliance create the ideal storage conditions, helping to keep food and drinks fresh for longer.

Image: Hotpoint Active Four Door fridge freezer (HQ9I MO1L UK)

Indesit has been named as a finalist in the same category for its EcoTime washing machine (MTWC 91283 W UK), which benefits from a generous 9 kg capacity and three brand new Fast Cycle programmes, meaning consumers can complete the chore of doing the laundry in less than an hour. What’s more, to ensure essential resources are not wasted, the Indesit EcoTime washing machine boasts Indesit’s intelligent water balanced technology, which ensures the appliance uses just the right amount of water, whatever the size of load, saving water, energy and money.

Image: Indesit EcoTime washing machine (MTWC 91283 W UK)

Electrical retailers can vote for their favourite products here. Don’t miss out on having your say and supporting your favourite brand or retailer as voting closes on 26th March. Winners will be announced at the live IER Awards ceremony on Wednesday 14th July at a London venue.


Tessa at jmm PR

5th March 2021



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