Most of us now realise the importance of sourcing our food, especially fresh ingredients, locally. The shorter the ‘loop’ between harvesting and storage in your refrigerator at home, the more nutritious, tasty and environmentally friendly the food. Not to mention making an investment in your local community, as this supports British farming, as well as the economy.

This also contributes to an essential part of our welfare, promoting a healthier, cheaper and more resource-saving relationship with food across the country; while our kitchen appliances play an important role in preserving and making the most of that food. Whirlpool, the world’s leading manufacturer of major home appliances, has introduced the latest cooling companion with revolutionary technology to provide the best frost-free climate for fresh and frozen food, to make your British ingredients last longer.

Whirlpool conducted a European survey¹ that revealed consumers’ food habits and attitudes towards food preservation.  86 per cent of Europeans said avoiding food waste was a real priority and they wanted a new generation refrigerator that preserves food (including raw meat, fish, fruit and vegetables) freshness, taste and colour for longer. It also said that the supermarket run is a weekly ritual all across Europe for consumers to stock up on packaged food. However, some countries do still shop daily for fresh produce such as fruit, vegetables, milk, cheese and meat. In the UK for example, the survey revealed that people drink a glass of milk every morning and so buy milk about three times a week.

The Whirlpool Supreme NoFrost combi fridge freezer ensures excellent food preservation, optimum humidity and eliminates the mixing of odours between the fridge and the freezer with its two independent no frost systems. FreshControl technology constantly monitors temperature and humidity levels to keep fresh food in the ideal setting, helping it last up to four times longer². This is achieved by not only monitoring parameters, but restoring them to optimum levels five times faster² after the door has been opened.

The Activ0° compartment maintains the ideal environment for storing meat and fish at approximately 0°C, ensuring food stays fresher for longer, conserving its appearance, texture and nutritional properties. While the freezer eliminates irritating food-freezer burn and conserves the quality of frozen food, keeping it at its best for longer.

Jennifer Spragg, Brand and Digital Marketing Manager for Whirlpool, says: “Sourcing food locally is something we should all strive to do, and the British Food Fortnight campaign is an excellent way to celebrate home-grown ingredients and an opportunity to support the businesses behind them. To keep your local food fresher for longer, the Whirlpool Supreme NoFrost combi fridge freezer uses the latest technology to keep the whole weekly shop, whether fresh or frozen, in the optimum environment. Our latest model combines sleek, Absolute aesthetic along with the finest technology and heaps of additional features to make the perfect companion for healthy, environmentally responsible lifestyles.”

Key features and benefits of the Whirlpool BSNF 8151 Supreme NoFrost combi fridge freezer:

• ‘A+’ energy rating
• Low noise level of 42 dB(A)
• Freestanding 60 cm fridge freezer in Whirlpool Absolute Design finished in stainless steel
• Slim depth door design makes the cabinet ideal for positioning in a corner. The doors only need to open to 87 degrees and allows drawers and shelves to be removed with ease
• Total net capacity: 316l
• Dimensions: H x W x D 1885 x 595 x 655 mm

Fridge:

• Supreme NoFrost which eliminates the often found droplets of water on the back wall of the fridge
• Whirlpool 6th Sense^® technology uses electronic sensors to monitor and adapt the temperature and humidity to between 70 to 85 per cent to ensure food stays fresher up to four times longer, compared to models without such technology

• Temperature is maintained accurately and returned to temperature, after door opening, for example, five times faster than a fridge freezer without 6^th Sense^® technology
• Multiflow technology – a fan circulates the chilled air around the cabinet for fast and efficient cooling

• Touch controls for effortless setting and easy to read with white LED feedback
• Four glass shelves of which two are adjustable, to accommodate larger items
• Two handy crisper drawers to keep food fresher for longer
• Handy bottle rack
• Anti-bacterial filter with Microban^® technology helps to purify circulating air, reducing 60 per cent of bacteria, odours and the risk of cross-contamination between different foods
• LED lighting for excellent illumination and to maximise energy efficiency
• Anti-bacterial filter to retain odour free interior and keep bugs at bay
• Fridge net capacity: 222l

Freezer:

• Supreme NoFrost eliminates defrosting the freezer
• Three freezer drawers
• Quick ice function – makes two trays of ice cubes in 30 minutes
• Freezer net capacity: 94l

For stockists and further information visit the website at www.whirlpool.co.uk

Ends

Image caption: The new Whirlpool Supreme NoFrost fridge freezer

Notes for Editors:

¹The web-based quantitative survey was conducted in January 2015 by Research Plus Institute; the qualitative desk and field research was conducted by Memethic Lab. Counties: Italy, France, UK, Poland, Russia, Belgium, Netherlands, Sweden.

Quantitative survey – sample definition:

• 3,300 interviewed, spread as follows: 500 interviews in Italy, France, UK, Poland, Russia, Benelux (split 250/250 between Netherlands and Belgium); 300 interviews in Sweden

• Gender: 70% females, 30% males, age 23-60

²Compared with Whirlpool products without 6^th Sense^® Technology.

Since 2002, British Food Fortnight has run every autumn during the harvest season, to provide an opportunity for the nation to come together and promote the benefits of buying closer to home. Every year those from businesses, manufacturing and even the public sector create and attend various events to encourage our engagement with and support of local food sources. The official website provides examples of events for local companies to run, as well as resources for schools and tips for consumers; including a handy guide to what food is in season during the campaign.

For more information, visit: http://www.lovebritishfood.co.uk/

About Whirlpool Europe, Middle East & Africa (EMEA):

With more than 26,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in nine countries, Whirlpool Europe, Middle East & Africa (EMEA) is managed by Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2014, Whirlpool Corporation generated an annual revenue of $20 billion, 100,000 employees, and 70 centers of manufacturing and technical research, worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Indesit, Hotpoint and other big-name brands in over 170 countries. Whirlpool’s European Operating Center is located in Comerio, Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com

For further press information and images please contact:
JM Marketing

Tel: 01536 414555

Email: Alex@jmmarketingservices.co.uk

15^th July 2015