Whirlpool Introduces New Products with an Innovative Home Experience

Constantly driving innovation to further consumers’ lives, Whirlpool has launched their new product range with a pop-up home experience like no other.

Attended by all media and press, as well as hundreds of consumers, ‘Keeping up with the Joneses’ was an exclusive immersive, adventure into the remarkable and uncanny world of Mrs Jones.

From her hi-tech Whirlpool kitchen with a Wi-Fi connected fridge freezer, from which visitors sampled extra-special bottled raspberry cocktails, Mrs Jones directed her guests into another fridge freezer and down into a basement decorated with laundry and washing powder boxes. Climbing through a giant washing machine drum into an enormous dishwasher, guests appeared tiny against the supersized cutlery and plates, while enjoying macarons in the shape of dishwasher tablets.

An innovative and engaging experience, visitors were treated to inventive food and drink that was just as extraordinary as the walk-through experience, from tubes of gin toothpaste in the bathroom, to truffle-hunting canapes, accompanied by added sound effects, in the calming ZEN garden at the end of the experience.

Scattered around the extensive venue were many Whirlpool appliances, such as the Wi-Fi connected Supreme Care washing machine, which amazed guests with its extremely quiet spin, thanks to the ingenious ZENTechnology that ensures the quietest spin cycle on the market1. In the dishwasher room, Mrs Jones extolled the virtues of her Whirlpool PowerDry dishwasher that cleans and dries a full load, including plastics, in just one hour, and the kitchen featured a prototype version of Whirlpool’s newest innovation, the SmartCook induction hob, which will be launched onto the market soon.

Jennifer Taylor, Senior Brand Manager, Whirlpool, says: “Launching our new appliance ranges with an innovative pop-up event such as ‘Keeping up with the Joneses’, perfectly underscores the innovation that drives the Whirlpool brand. Our new premium market position is reinforced by exciting new product collections that are packed full of advanced features, with 6th Sense® technology, and now the even smarter 6th Sense Live® connected technology.  The Whirlpool brand offers a unique, intuitive experience to the user, sensing and adapting to every need, while keeping energy, water and time in check, and making life easier.”

For more information on the new Whirlpool products, and to find your nearest stockist, visit the Whirlpool website at www.whirlpool.co.uk

Ends

Image caption: Whirlpool launched their new product range with innovative pop-up event ‘Keeping up with the Joneses’

Note for editors:

¹ZENTechnology has the lowest noise level on the market.  Up to a 10kg load at 1400rpm (status: December 2014)

About Whirlpool brand:

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR), is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. With more than 24,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in eight countries, Whirlpool Europe, Middle East & Africa (EMEA) is a fully owned subsidiary of Whirlpool Corporation.  Its European Operating Center is located in Comerio, Italy. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:

Claire at jmm PR

Tel: 01536 414555

Email: claire@jmmpr.co.uk

13th July 2016

Categories

Archives

Recent Posts

  • Instantor Products Now Available at Duftons Plumbing and Heating Supplies
    In Instantor
    Instantor has strengthened its presence in the North of England through Duftons Plumbing and Heating Supplies. As part of Instantor's partnership with the Plumbing Heating Group (PHG), Duftons now stocks the market-leading Instantor Press System, alongside R-Press fittings, which are designed specifically for air conditioning and refrigeration applications. […]
  • Flair Showers introduces redesigned Harmony Collections brochure
    In Flair Showers
    Flair Showers has released its brand new Harmony Collections brochure, with a refreshed design and structure, created to support easier conversations and sales processes for its retail partners. Featuring inspirational imagery, showing how each range could look in customers’ homes, the new brochure also highlights the unique benefits of each range within Flair’s premium Harmony Collections. […]
  • Flair Showers adds Infold Enclosures to its Framed ILI Collection
    In Flair Showers
    Flair Showers has expanded its ILI collection of framed shower doors and enclosures with the addition of infold styles, including designs suitable for alcove spaces. Available in a variety of sizes and finishes, the new ILI infold enclosures give retail partners an expertly designed shower solution for every customer and space. […]
  • The Shower Lab introduces Brushed Bronze finish for The View Collection
    In The Shower Lab
    Expanding the customisation options for its partner showrooms and their customers, The Shower Lab has introduced a Brushed Bronze finish to its Colour Finishes Collection. Available for The View Collection, the new warm finish by The Shower Lab adds depth and understated luxury to its frameless shower space designs. […]
  • AM Labels to Showcase New Labelling Solutions at PPMA 2026
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, will be exhibiting a variety of products at PPMA Show 2026. On Stand A23, AM Labels will showcase its versatility through live demonstrations, including new labelling solutions recently added to its portfolio. Taking place from 22nd to 24th September 2026 at the NEC, Birmingham, PPMA Show provides a platform for visitors from diverse sectors to see the latest processing and packaging machinery. AM Labels will be marking its 30th anniversary at PPMA Show, commemorating the milestone with both new and prospective customers. […]