Whirlpool UK Appliances Limited has appointed Catherine Balderson to Brand Manager for Whirlpool.
Catherine, previously Customer Marketing Manager for the company’s New Business Home Delivery Channel, which included supporting Shop Direct and Tesco, brings extensive account experience to her new role. Prior to her time at Whirlpool Catherine was National Account Manager with SodaStream.
Catherine says of her new appointment: “My previous role with Whirlpool is great grounding and has given me an excellent insight into the commercial and marketing side of the business. This depth of knowledge will enable me to progress and execute the needs of the brand effectively, including working with retailers to broaden distribution, raise awareness and selling the benefits of the brand.”
Ian Moverley, Brand Communications Director, Whirlpool UK Appliances Ltd., said: “Catherine’s appointment will bolster what is already a strong and talented team and we’re delighted to have her on-board.
“The business climate remains challenging, however, with the Whirlpool brand’s premium positioning, a raft of confident and successful retailers to work with, we look forward to increasing the consumer preference for the brand, driving footfall and sales.”
Catherine Balderson, New Brand Manager for the Whirlpool Brand
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH Sense® appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/
About Whirlpool Corporation: Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centres in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Hotpoint, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on twitter at @WhirlpoolCorp.
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13th June 2017