Westfield Stratford City shopping centre is soon to be filled with sweet smells and delectable treats, as Whirlpool, the world’s leading manufacturer and marketer of major home appliances, is to re-ignite their series of live consumer events at the shopping centre in Stratford, London.
Kicking off on Saturday 20th February 2016, Whirlpool is teaming up with macaron guru’s Ohlala to demonstrate the range of Whirlpool cooking appliances, while offering delicious treats to shoppers of Westfield Stratford City shopping centre. Ohlala’s pastry chef Xing Ling will demonstrate the art of achiving the perfect macaron; crispy on the outside and light and fluffy on the inside.
Over the next four weeks, the Whirlpool kitchen will be hosted by a unique line-up of chefs, demonstrating an array of cooking styles and techniques. Look out for the full schedule of appearances, soon to be revealed on social media at #whirlpoolcooks. The live campaign has been designed to engage passing shoppers, and to encourage them to share their experiences on social media, using some fun and creative methods.
Jennifer Spragg, Senior Brand Manager, Whirlpool says: “Last year’s live campaign was such a great experience, that we couldn’t wait to get started in 2016. We hope to create a real buzz of excitement around the demonstration theatre, and offer the hungry shoppers some delicious treats, as well as recipes and ideas to try at home. We would love to invite everyone to come and visit the Whirlpool kitchen at the Westfield Stratford City shopping centre, which begins with Ohlala’s scrumptious macarons on the 20th February 2016.”
For more information on Whirlpool product ranges and your nearest stockist visit the website at www.whirlpool.co.uk
Take a look and follow the events on Twitter using #whirlpoolcooks, and on the Whirlpool Facebook page Whirlpool UK.
For the dates of the next Whirlpool events at Westfield Stratford City Shopping Centre go to: http://uk.westfield.com/stratfordcity/news-and-events/
- Whirlpool teams up with macaron experts Ohlala for the first live consumer event for 2016, at Westfield Stratford City shopping centre, London.
About Whirlpool brand:
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
About Whirlpool Corporation: Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Comerio (VA), Italy. Additional information about the company can be found at WhirlpoolCorp.com. or following us on twitter @WhirlpoolCorp
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16th February 2016