WHIRLPOOL’S NEW COLOURS FOR ITS MAX MICROWAVES

Whirlpool’s MAX 35 microwave oven is available in a choice of black, white or silver and has now been joined by two new recruits in fashionable red and cream.

Conveniently compact the MAX is stylish, versatile and a powerful performer. With its cleverly designed ‘round back’ means it slips neatly into any corner, saving worktop space. However, it is far from being a mere showpiece. The Max microwave has a generous 28cm turntable and a cavity space equivalent to a 23-litre model, 750 watts of microwave power and Whirlpool’s renowned Jet Defrost feature. This provides exceptionally fast and even defrosting thanks to the company’s revolutionary 3D system, which ensures uniform circulation with its three-dimensional microwave distribution system.

Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool says: “Our Max microwave ovens are super appliances with great panache and plenty of substance. The addition of red and cream models to the range will only serve to increase their appeal, but their technology is no less impressive. They are fast, convenient and thorough, and the touch controls make them very easy to use.”

Benefits of the Whirlpool Max 35 Microwave Oven in new red and cream:
• Freestanding microwave oven available in white, black, silver and now new red and cream
• Handy round back to save worktop space and it fits neatly into a corner
• Stylish flat screen door for maximum visual impact
• Generous 28 cm turntable to accommodate dinner sized plates
• Steam function for healthy results, ideal for vegetables and fish
• Jet Defrost for faster defrosting
• Whirlpool’s 3D microwave distribution system ensures uniform circulation throughout the cavity
• Oven capacity of 13 litres although equivalent to 23 litres through intelligent design
• Easy-to-use smart electronic controls
• 750 watts of microwave power
• Dimensions H x W x D: 375 x 372 x 360 mm

For more information on Whirlpool’s new Max range of microwave ovens, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image captions: Whirlpool’s fashionable Max 35 compact, stylish and versatile microwave oven has been expanded to include new red and cream models.

13th April 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

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