WHIRLPOOL’S NEW WHITE OVEN FROM THE AMBIENT LINE

While different colours abound on the current kitchen appliance scene, the dynamic trio of stainless steel, black and white continues to top the charts with the majority of consumers. The timeless appeal of the classic monochromatic look and the gleam and famous durability of stainless steel have an enduring appeal.

Couple any of these aesthetics with sleek lines and advanced technology and you have a winning product that will stand the test of time. No surprise, then, that Whirlpool has added a white version of its AKZM 756 single built-in oven to accompany its black and stainless steel counterparts.

The smooth and stylish AKZM 756WH multifunction oven forms part of Whirlpool’s new Ambient Line of kitchen appliances and is equipped with the very latest labour saving intelligent technology without being at all intimidating to the consumer. Its simple controls are easy to use and sit elegantly within its smooth and geometric design lines.

The multifunction oven is ‘A’ rated for energy efficiency and a boon to keen cooks and would-be chefs with its capacious 67-litre capacity. It features a variable grill, attractive and convenient retractable control knobs and a double glazed full inner glass door.

Whirlpool’s Product Marketing Manager, Built-in, Dalia Haddad comments:  “Our new white version of the AKZM 756 is a logical addition to our Ambient range of kitchen appliances and the perfect companion to its black and stainless steel counterparts. While other colours come and go, these three finishes are forever popular with customers for their ability to blend seamlessly into any contemporary kitchen.

“But visual appeal is just part of the AKZM 756’s magic. Its generous 67-litre capacity is a proven winner and its intelligent functions are easy to understand. It is also a valuable energy and time saver.”

Key features and benefits of the Whirlpool AKZM 756WH single oven:

  • Single built-in 600 mm model finished in white
  • ‘A’ rated for energy efficiency
  • Generous 67-litre oven capacity
  • Multi-function oven with five functions including defrost and variable grill
  • Attractive and convenient ‘push-push’ retractable control knobs
  • Double glazed full interior glass door
  • Wipe-clean enamel interior
  • Aligns perfectly complements all appliances in the range
  • Dimensions H x W x D: 595 x 595 x 564 mm

For more information on Whirlpool’s AKZM 756WH single built-in oven and other appliances in the company’s range, call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image caption: Whirlpool’s stylish white AKZM 756WH single built-in oven forms part of the company’s new Ambient Line of kitchen appliances, has great capacity, intelligent technology and all components align perfectly with other products in the range for maximum synergy.

4th November 2010

About Whirlpool Europe:

With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

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