Whirlpool is exhibiting at Eurocucina, Milan 2010

Whirlpool Corporation, the world’s leading manufacturer of major home appliances will be exhibiting at the International Furniture Fair in Milan, in the Eurocucina section, from the 14th to 19th April 2010.

The Whirlpool brand stand will present three concept areas displaying the latest ranges of appliances reiterating the company’s uncompromising attention to cutting-edge, design-driven and eco-sustainable products.

The Green Kitchen and the Green Generation zone will feature Whirlpool’s green vision and values with an insight into the environmentally responsible design and technology that will improve the quality of life and help the environment. It will demonstrate the kitchen of our immediate future, building the concept of eco-sustainability into appliances that interact with each other, boosting energy and water efficiency savings to levels of up to 70%.

The Fusion area focuses on the use of high performance materials demonstrating Whirlpool’s art of creating and moulding innovative materials that add great aesthetic value to an appliance. A new finish to stainless steel will be revealed that remains unscathed through the passage of time.

There will be a dedicated area for KitchenAid flaunting their latest designs and finishes, and finally, in contrast, there will be an exciting area of colour! Ovens, hobs and refrigerators will celebrate the glamour of colour. Glossy and exhilarating hues will surprise and capture the attention, designed to enhance the clear-cut design of the appliances on display.

Visit Whirlpool’s stand at FTK – Padiglione 13-15.

Ends

17th March 2010

Editors’ notes:

About Whirlpool Europe:

With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $19 billion, 70,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and details about the exhibition please contact:

Jacqueline, Sarah or Janet at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

Email: Sarah@jmmarketingservices.co.uk

Email: Janet@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Instantor Products Now Available at Duftons Plumbing and Heating Supplies
    In Instantor
    Instantor has strengthened its presence in the North of England through Duftons Plumbing and Heating Supplies. As part of Instantor's partnership with the Plumbing Heating Group (PHG), Duftons now stocks the market-leading Instantor Press System, alongside R-Press fittings, which are designed specifically for air conditioning and refrigeration applications. […]
  • Flair Showers introduces redesigned Harmony Collections brochure
    In Flair Showers
    Flair Showers has released its brand new Harmony Collections brochure, with a refreshed design and structure, created to support easier conversations and sales processes for its retail partners. Featuring inspirational imagery, showing how each range could look in customers’ homes, the new brochure also highlights the unique benefits of each range within Flair’s premium Harmony Collections. […]
  • Flair Showers adds Infold Enclosures to its Framed ILI Collection
    In Flair Showers
    Flair Showers has expanded its ILI collection of framed shower doors and enclosures with the addition of infold styles, including designs suitable for alcove spaces. Available in a variety of sizes and finishes, the new ILI infold enclosures give retail partners an expertly designed shower solution for every customer and space. […]
  • The Shower Lab introduces Brushed Bronze finish for The View Collection
    In The Shower Lab
    Expanding the customisation options for its partner showrooms and their customers, The Shower Lab has introduced a Brushed Bronze finish to its Colour Finishes Collection. Available for The View Collection, the new warm finish by The Shower Lab adds depth and understated luxury to its frameless shower space designs. […]
  • AM Labels to Showcase New Labelling Solutions at PPMA 2026
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, will be exhibiting a variety of products at PPMA Show 2026. On Stand A23, AM Labels will showcase its versatility through live demonstrations, including new labelling solutions recently added to its portfolio. Taking place from 22nd to 24th September 2026 at the NEC, Birmingham, PPMA Show provides a platform for visitors from diverse sectors to see the latest processing and packaging machinery. AM Labels will be marking its 30th anniversary at PPMA Show, commemorating the milestone with both new and prospective customers. […]