Whirlpool launches a new dishwasher with next generation Powerclean technology

Whirlpool, the world’s leading manufacturer of major home appliances, introduces a new dishwasher with next generation PowerClean™ technology to scour away the toughest dirt without the need to pre-rinse.

The new Whirlpool Green Generation ADP 8693 A++ PC 6S WH dishwasher boasts new PowerClean™ technology to eliminate the need to pre-rinse items, saving valuable time, energy and water, and therefore saving the consumer money. Whirlpool’s latest PowerClean™ technology features special nozzles at the back of the dishwasher that are equipped with 28 high-pressure jets to remove burnt-on food from pots, pans and oven dishes, offering 35 per cent better cleaning results*.

The ADP 8693 A++ PC 6S WH 13-place setting dishwasher has Whirlpool’s renowned 6th Sense® technology, with intelligent sensors which measure the level of soiling and adjust resources accordingly, offering savings of up to 50 per cent on energy, water and time. It is also very efficient as it uses just 11-litres of water, far less than washing-up by hand.

The new ‘A++’ energy rated dishwasher has also been given Whirlpool’s Green Generation accolade, awarded to the most environmentally friendly products, guaranteeing best in class performance and resource optimisation, offering sparkling clean results every time.

Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool, says: “The new Green Generation dishwasher offers consumers superior performance thanks to the introduction of PowerClean™ technology. Not only does it remove the need to pre-soak or scrub cookware, saving the consumer time and water, it also guarantees excellent cleaning results even on the dirtiest pots and pans. PowerClean™ technology also adds 40 per cent more space for dishes, excellent for families and the home entertainer.”

Key features and benefits of the ADP 8693 A++ PC 6S WH dishwasher:
 Full size dishwasher with outstanding ‘A++’ energy rated performance, with an ‘A’ rating for washing and drying
 Part of Whirlpool’s Green Generation range of resource-efficient appliances and uses just 11-litres of water in a standard cycle
 New PowerClean™ technology adds up to 40 per cent additional space for dishes, excellent for large families
 PowerClean™ technology removes dried on stains without the need to pre-rinse and allows for 35 per cent better cleaning results* so dishes comes out sparkling clean every time
 6th Sense® intelligent technology for maximum savings in energy, water and time to save the consumer money
 13-place setting capacity, ideal for those who entertain at home
 Eight wash programmes including a 50°C eco wash and a 39 minute quick wash for when you are in a hurry
 Anti-bacterial rinse hygienically cleans dishes and destroys 99.9 per cent of all bacteria for complete peace of mind
 Adjustable height and removable top basket creates more flexibility and space in lower basket for tall items such as baking trays
 AutoClean filter system for maintenance free living and outstanding results
 1-24 hour start delay for total convenience and allows consumers to take advantage of less expensive energy tariffs where available
 Salt and rinse aid indicators on LED display
 Counter balanced doors for easy loading and unloading
 End of cycle acoustic signal
 Low noise level of just 42 dB(A)
 Dimensions: H 850 x W 597 x D 590 mm

For more information about Whirlpool’s ADP 8693 A++ PC 6S WH dishwasher please contact your Account Manager on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

The approximate price of Whirlpool’s ADP 8693 A++ PC 6S WH dishwasher is £400

Image caption: The new Whirlpool ADP 8693 A++ PC 6S WH dishwasher featuring new Powerclean™ technology to remove even the toughest soiling.

Notes for Editors
*Compared to a dishwasher without Powerclean™ technology in a standard 50°C programme

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

19th June 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

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