Whirlpool launches new combi fridge freezer range with fresh aesthetic

Whirlpool, the world’s leading manufacturer of major home appliances, introduces a new range of combi fridge freezers with the addition of a modern aesthetic, called Absolute.

Whirlpool’s new Absolute aesthetic offers an eye-catching, sleek and progressive exterior finish that adds a fashionable twist to this new generation of combi-refrigeration. There are four new models featuring the new aesthetic, each with different configurations and benefits for an extended choice.

A key model in the range is the ‘A++’ energy rated WBV 33992 NFC IX Green Generation combi fridge freezer, which boasts Whirlpool’s patented 6th Sense® technology with electronic sensors that monitor and adapt the temperature and humidity levels accordingly to ensure outstanding food preservation. The fridge has an Activ0° compartment to store meat and fish at the ideal temperature and humidity to safeguard preservation of taste, appearance and nutrients.

This new combi fridge freezer also features Whirlpool’s 6th Sense® Fresh Control, which circulates chilled air around the fridge to maintain a constant level of humidity, extending food preservation of up to four times longer.

Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool, says: “Our new range of combi fridge freezers bring an innovative edge to the world of refrigeration and feature Whirlpool’s new aesthetic, Absolute, with a sleek and stylish exterior. Finished in an ultra-modern stainless steel the range looks elegant and is sure to complement any kitchen.

“At Whirlpool we strive to offer the most innovative appliances that offer the very best in food preservation, energy efficiency and modern design. Not only do they look good, keep food for longer, they make for a sound long-term investment.”

Key features and benefits of the Whirlpool WBV 33992 NFC IX combi fridge freezer:
 ‘A++’ energy rated Green Generation combi fridge freezer
 New Absolute aesthetic for a sleek and stylish statement combi fridge freezer
 Finished in an ultra-modern stainless steel
 6th Sense® technology which uses electronic sensors to monitor and adapt the temperature and humidity levels
 6th Sense® Fresh Control circulates chilled air around the fridge to ensure a constant level of humidity for food preservation up to four times longer than a fridge without 6th Sense®
 6th Sense® technology recovers the ideal temperature 10 times faster after door opening than a fridge without 6th Sense®
 Net capacity fridge – 218 litre with a 97 litre net capacity freezer
 Activ0° compartment to store meat and fish at an ideal temperature of 0°C between 85 – 95 per cent humidity
 Integrated touch control LED display for feedback and ease of use
 Frost free throughout for maintenance-free convenience
 Protected by an anti-bacterial air filter with Microban® technology that helps to purify circulating air, reducing bacteria, odours and the risk of cross-contamination between different foods.
 Seamless flush handles
 High quality robust glass shelves
 Dimensions: H 1,875 x W 595 x D 660 mm

For more information about the Whirlpool WBV 33992 NFC IX Green Generation combi fridge freezer please contact your Account Manager on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The new Whirlpool WBV 33992 NFC IX combi fridge freezer in new Absolute aesthetic featuring 6th Sense® Fresh Control

Notes for Editors:
About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

24th April 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

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