Whirlpool launches new combi fridge freezer range with fresh aesthetic

Whirlpool, the world’s leading manufacturer of major home appliances, introduces a new range of combi fridge freezers with the addition of a modern aesthetic, called Absolute.

Whirlpool’s new Absolute aesthetic offers an eye-catching, sleek and progressive exterior finish that adds a fashionable twist to this new generation of combi-refrigeration. There are four new models featuring the new aesthetic, each with different configurations and benefits for an extended choice.

A key model in the range is the ‘A++’ energy rated WBV 33992 NFC IX Green Generation combi fridge freezer, which boasts Whirlpool’s patented 6th Sense® technology with electronic sensors that monitor and adapt the temperature and humidity levels accordingly to ensure outstanding food preservation. The fridge has an Activ0° compartment to store meat and fish at the ideal temperature and humidity to safeguard preservation of taste, appearance and nutrients.

This new combi fridge freezer also features Whirlpool’s 6th Sense® Fresh Control, which circulates chilled air around the fridge to maintain a constant level of humidity, extending food preservation of up to four times longer.

Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool, says: “Our new range of combi fridge freezers bring an innovative edge to the world of refrigeration and feature Whirlpool’s new aesthetic, Absolute, with a sleek and stylish exterior. Finished in an ultra-modern stainless steel the range looks elegant and is sure to complement any kitchen.

“At Whirlpool we strive to offer the most innovative appliances that offer the very best in food preservation, energy efficiency and modern design. Not only do they look good, keep food for longer, they make for a sound long-term investment.”

Key features and benefits of the Whirlpool WBV 33992 NFC IX combi fridge freezer:
 ‘A++’ energy rated Green Generation combi fridge freezer
 New Absolute aesthetic for a sleek and stylish statement combi fridge freezer
 Finished in an ultra-modern stainless steel
 6th Sense® technology which uses electronic sensors to monitor and adapt the temperature and humidity levels
 6th Sense® Fresh Control circulates chilled air around the fridge to ensure a constant level of humidity for food preservation up to four times longer than a fridge without 6th Sense®
 6th Sense® technology recovers the ideal temperature 10 times faster after door opening than a fridge without 6th Sense®
 Net capacity fridge – 218 litre with a 97 litre net capacity freezer
 Activ0° compartment to store meat and fish at an ideal temperature of 0°C between 85 – 95 per cent humidity
 Integrated touch control LED display for feedback and ease of use
 Frost free throughout for maintenance-free convenience
 Protected by an anti-bacterial air filter with Microban® technology that helps to purify circulating air, reducing bacteria, odours and the risk of cross-contamination between different foods.
 Seamless flush handles
 High quality robust glass shelves
 Dimensions: H 1,875 x W 595 x D 660 mm

For more information about the Whirlpool WBV 33992 NFC IX Green Generation combi fridge freezer please contact your Account Manager on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The new Whirlpool WBV 33992 NFC IX combi fridge freezer in new Absolute aesthetic featuring 6th Sense® Fresh Control

Notes for Editors:
About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

24th April 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • AM Labels Celebrates 30 Years in Business
    In AM Labels
    Established in 1996, AM Labels Limited, an award-winning supplier of complete labelling solutions, is celebrating its 30th anniversary, marking three decades of innovation and commitment to its customers. […]
  • Flair Showers Launches New Verve PRO 8 Bathscreens
    In Flair Showers
    Flair Showers introduces a new range of single panel, square edged, rotating, 8 mm bathscreens, forming part of its installer-friendly Flair PRO Collections. With compact bathrooms prevalent in many homes, the addition of the new bathscreens offers merchants and installers high-quality shower bath solutions that are designed to stand the test of time. […]
  • Instantor Recruits New Compliance Specialist
    In Instantor
    Instantor, a leading manufacturer of high-quality plumbing products, has announced the appointment of Chris Bland to the position of Certifications & Compliance Specialist. […]
  • Sanbra Group appoints Niall Murphy to lead Showering Division
    In Flair Showers, The Shower Lab
    Sanbra Group has appointed Niall Murphy as Divisional Managing Director of its Showering Division, which includes Flair Showers, Majestic, The Shower Lab and St James England, effective from 1st September 2026. […]
  • AM Labels Expands Epson ColorWorks Range With Compact Dye-Ink Printer
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, has expanded its portfolio with the addition of the Epson ColorWorks D3800e colour label printer. A new model in the popular Epson ColorWorks range, the D3800e is a compact desktop printer that utilises dye-ink technology to produce vibrant, high-contrast results. […]