Whirlpool launches new combi fridge freezer range with fresh aesthetic

Whirlpool, the world’s leading manufacturer of major home appliances, introduces a new range of combi fridge freezers with the addition of a modern aesthetic, called Absolute.

Whirlpool’s new Absolute aesthetic offers an eye-catching, sleek and progressive exterior finish that adds a fashionable twist to this new generation of combi-refrigeration. There are four new models featuring the new aesthetic, each with different configurations and benefits for an extended choice.

A key model in the range is the ‘A++’ energy rated WBV 33992 NFC IX Green Generation combi fridge freezer, which boasts Whirlpool’s patented 6th Sense® technology with electronic sensors that monitor and adapt the temperature and humidity levels accordingly to ensure outstanding food preservation. The fridge has an Activ0° compartment to store meat and fish at the ideal temperature and humidity to safeguard preservation of taste, appearance and nutrients.

This new combi fridge freezer also features Whirlpool’s 6th Sense® Fresh Control, which circulates chilled air around the fridge to maintain a constant level of humidity, extending food preservation of up to four times longer.

Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool, says: “Our new range of combi fridge freezers bring an innovative edge to the world of refrigeration and feature Whirlpool’s new aesthetic, Absolute, with a sleek and stylish exterior. Finished in an ultra-modern stainless steel the range looks elegant and is sure to complement any kitchen.

“At Whirlpool we strive to offer the most innovative appliances that offer the very best in food preservation, energy efficiency and modern design. Not only do they look good, keep food for longer, they make for a sound long-term investment.”

Key features and benefits of the Whirlpool WBV 33992 NFC IX combi fridge freezer:
 ‘A++’ energy rated Green Generation combi fridge freezer
 New Absolute aesthetic for a sleek and stylish statement combi fridge freezer
 Finished in an ultra-modern stainless steel
 6th Sense® technology which uses electronic sensors to monitor and adapt the temperature and humidity levels
 6th Sense® Fresh Control circulates chilled air around the fridge to ensure a constant level of humidity for food preservation up to four times longer than a fridge without 6th Sense®
 6th Sense® technology recovers the ideal temperature 10 times faster after door opening than a fridge without 6th Sense®
 Net capacity fridge – 218 litre with a 97 litre net capacity freezer
 Activ0° compartment to store meat and fish at an ideal temperature of 0°C between 85 – 95 per cent humidity
 Integrated touch control LED display for feedback and ease of use
 Frost free throughout for maintenance-free convenience
 Protected by an anti-bacterial air filter with Microban® technology that helps to purify circulating air, reducing bacteria, odours and the risk of cross-contamination between different foods.
 Seamless flush handles
 High quality robust glass shelves
 Dimensions: H 1,875 x W 595 x D 660 mm

For more information about the Whirlpool WBV 33992 NFC IX Green Generation combi fridge freezer please contact your Account Manager on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The new Whirlpool WBV 33992 NFC IX combi fridge freezer in new Absolute aesthetic featuring 6th Sense® Fresh Control

Notes for Editors:
About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

24th April 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Compact New Brochure From Tucson Makes Pump Selection Easier
    In Tucson
    Tucson Pumps has released a new brochure in a compact A5 format, providing a handy guide for installers to keep in their van and a practical resource for merchants at their trade counters. […]
  • Flair Introduces Complementary Finishes Literature
    In Flair Showers
    Ensuring finishes in the bathroom are cohesive and balanced is vital for achieving a harmonious, elevated space. To support bathroom designers and its retail and merchant partners, Flair Showers has produced a new complementary finishes guide that highlights the finishes available from its Sanbra Ltd sister company, St James England, for bathroom brassware that perfectly complement its shower enclosure finishes. […]
  • Instantor to Showcase R-Press Fittings at the IRAC 2026 Exhibition
    In Instantor
    Instantor, market-leaders in press solutions, will be exhibiting its R-Press range of press fittings for the first time at Ireland’s Refrigeration, Air Conditioning and Heat Pump Exhibition (IRAC). Taking place at the Green Isle Hotel in Dublin on the 16th April 2026, the biennial IRAC exhibition aims to bring wholesalers, suppliers and industry professionals together to showcase their products, services and network with colleagues. […]
  • R-Press ACR Fittings Now Available Through Leading Merchant BES Ltd
    In Instantor
    R-Press fittings from Instantor are now available through BES Limited. A merchant with over 50 years of experience, BES supplies a comprehensive range of products to the plumbing, heating and gas industry. The portfolio includes 15,000 products which are stocked and distributed via BES’s state-of-the-art 77,000 square foot warehouse in Birmingham. […]
  • Flair announces strategic partnership with PHG
    In Flair Showers
    Extending the availability of its shower solutions in the UK, Flair Showers is partnering with Plumbing Heating Group (PHG), the UK’s leading merchant buying group for plumbing, heating and bathrooms. PHG members will now be able to supply shower enclosures, bathscreens and wetrooms from the installer-friendly Flair PRO Collections and premium Harmony Collections. […]