Whirlpool side-by-side refrigerators keep food fresher for longer,beautifully

Whirlpool, the world’s leading manufacturer of major home appliances, offers a number of statement side-by-side refrigerators that help food stay fresher for longer whilst looking like the ultimate design icon with its flush exterior and stunning colour options.

The Whirlpool Nova American-style fridge freezer is a winning combination of seamless good looks, internal flexibility and food preservation technologies. The refrigerator features minimal design, mirrored glass and an integrated handle, which makes the design of this side-by-side unique to Whirlpool and it perfectly matches the company’s built-in appliance collection. Whirlpool’s Nova WSG5588A+M fridge freezer helps keep food fresher for longer whilst the anti-bacterial filter with Microban® technology prevents the formation of bacteria within the fridge.

Whirlpool’s intelligent 6th Sense® technology uses electronic sensors to detect any temperature rise and will adapt immediately to restore the correct temperature up to five times faster than standard fridges*; this is particularly important after door opening and means that food will stay fresher longer – reducing food waste and saving the consumer money.

The statement Whirlpool Nova side-by-side offers an extra degree of food safety thanks to an anti-bacterial air filtration system with Microban® technology. The air filtration system is designed to reduce bacteria build-up and unpleasant odours within the refrigerator.

Dalia Haddad, Product Marketing Manager for Whirlpool says: “The Whirlpool Nova side-by-side fridge freezer has renowned 6th Sense® technology, which restores the appliance to the ideal temperature, and very quickly after door opening, to ensure food stays fresher for longer.

“The addition of an anti-bacterial filtration system with Microban® technology reduces bacteria build-up and odours, and so the refrigerator offers extra peace of mind.”

Key features and benefits of the Whirlpool Nova side-by-side WSG5588A+M fridge freezer:
 ‘A+’ energy rated side-by-side Nova fridge freezer with flush design and integrated handles
 Finished in Mirrored Black Glass to create a real style statement
Fridge:
 Generous 335 litre net capacity fridge
 Whirlpool 6th Sense® technology uses electronic sensors to monitor and adapt the temperature to ensure food stays fresher for longer
 Anti-bacterial filter with Microban® technology helps to purify circulating air, reducing bacteria, odours and the risk of cross-contamination between different foods
 Total NoFrost technology circulates chilled air around the storage areas, reducing humidity which prevents the formation of ice and eliminating the need for defrosting
 Humidity controlled crisper drawer to store fruit and vegetables at the ideal temperature
 In-door ice and water dispenser with rotating fill nozzle for ease of use
 Built-in water filter with change indicator for helpful feedback
 Dairy compartment to ensure dairy items are kept at their ideal temperature
 Five robust safety glass shelves which boast easy cleaning
 Four sided door balconies, three of them removable for flexibility
 Door balcony divided and tall bottle retainer for helpful storage solutions
 Pull out tempered glass spill guard shelves to contain any spillages
 Need to also mention the integrated handle
 Fully flush handles for a seamless look
 Child lock for peace of mind
 Black out alert monitors the temperature, giving feedback one electricity is re-supplied
 Vacation mode reduces the interior of the fridge to 12°C to prevent build-up on mould and smells without unnecessary energy expenditure
Freezer:
 180 litre net capacity freezer
 Fully frost free operation to remove the need for defrosting
 Unique in-door automatic cubed or crushed ice dispenser
 Fast freezer function, ideal to freeze food quickly
 Pull out freezer drawers with storage balconies for flexibility
 Four star rated freezer, making it ideal for freezing fresh food
 Five hour temperature rising time in case of power cut
 Low noise level of just 45d(B)A
 Dimensions: H x W x D: 1780 x 902 x 700 mm
 Other colour options include; Intense White, Infinity Metal and Total Black

For more information about the Whirlpool Nova side-by-side WSG5588A+M fridge freezer please contact Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The Whirlpool Nova side-by-side WSG5588A+M fridge freezer with 6th Sense® and an anti-bacterial filter with Microban® technology

Editors’ notes:
*Compared to a Whirlpool fridge without 6th Sense® technology

3rd April 2013

About Whirlpool Europe, Middle East & Africa (EMEA):
With around 10,400 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com/

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

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