Whirlpool has been awarded three international 2012 iF Product Design Awards for 2012 including two concepts and the iXelium™ hob.

The iF Product Design Award covers all areas of product design and serves as a platform for design-related innovations. In this important international design competition, the Whirlpool brand, once again stands out, taking the top prizes from international entries from 48 different countries.

The Whirlpool iXelium™ hob impressed the jury of worldwide industry experts and renowned designers with the pairing of technology and sophisticated design. The high-efficiency burners are fully integrated into the streamlined shape of the iXelium™ surface. The elegant hob grid design adds to its refined appearance.

The iXelium™ nanotechnology is applied to all steel parts guaranteeing the hob remains immaculate, flawless and shiny throughout its lifetime. The iXelium™ has superior performance against scratching, corrosion and yellowing compared to traditional steel hobs.

Juliana Sado, Brand Marketing Manager comments: “The iXelium™ hob has been a superb introduction to the market place and has been very well received by our trade partners. However, it is magnificent to have such strong endorsements for our latest innovations. The iXelium™ hob is a perfect combination of excellent design and superb all-round performance, which today represents the core of consumer desire.”


Image caption: The unique Whirlpool iXelium™ hob – the appearance remains unchanged retaining its shine and beauty over time and has been awarded the prestigious iF Product Design Award 2012.

Editors’ Notes:
About iF Industrie Forum Design e.V. and iF International Forum Design GmbH
For over fifty years, iF Industrie Forum Design e.V. has had its roots at the Hannover exhibition centre. Launched in 1953 as the “Special Show for Well-designed Industrial Goods”, this registered association — as indicated by the German abbreviation “e.V.” — was expanded in 2001 to include a new operating arm: iF International Forum Design GmbH. This organization is now responsible for all iF business areas — above all, for staging the renowned iF award competitions. As an independent institution, iF exercises a decisive mediating role between design and industry, fulfilling this function for many years now, in an objective and reputable manner. This special capacity allows iF to make a significant contribution to the success of design services in an economic context as well as enhancing public awareness as to the importance of design.

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

3rd January 2012



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