Whirlpool will be exhibiting at the Swift Trade Show from the 18th to 20th October 2011 at Swift’s National Distribution Centre, Stoke on Trent.

Open to all retailers, contractors, engineers, builders and developers Whirlpool will be showcasing both the built-in Ignis and Whirlpool brands, and a range of freestanding Whirlpool appliances including the latest side-by-side refrigeration.

Adam Aldred-Lane, Whirlpool Account Manager explains: “This is a great opportunity for retailers and contractors to see Whirlpool features and benefits we have brought to market for the very first time. The new ranges offer energy efficient and sustainable solutions in expressive styling for classy looking displays offering competitive sales opportunities for retailers and contractors.

“There will be so much to see under one roof and the opportunity to talk directly to the brand representatives to get first-hand information, support and advice. We look forward to welcoming everyone to the stand and to view the latest appliance ranges from Whirlpool.”

For full show details and register for the show go to the Swift website at http://www.swiftuk.co.uk/tradeshow/ or ring Whirlpool UK on 0208 649 5000.


13th September 2011

About Whirlpool Europe, Middle East & Africa (EMEA):
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the website at www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk



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