'Betsy' the trusty Whirlpool fridge freezer has retired after 43 years of service

A ‘workhorse’ Whirlpool fridge freezer, the first major purchase of a newly married couple from Ipswich in 1970, has finally retired after 43 years of service.

The sturdy Whirlpool fridge freezer, the EVL13C, nicknamed ‘Betsy’ by Alan and Marilyn West, has been running non-stop since the couple bought her back in May 1970.

Having survived four house moves, ‘Betsy’ only ever needed a new light bulb 15 years ago, which Alan replaced himself, and not once during her 43 years of continued service did the workhorse Whirlpool fridge freezer break down or need to be seen by an engineer.
“Betsy was an exceptionally good product and in brilliant condition for her age,” said Alan West, 65.

“Having bought her back in 1970, as our first big purchase after we got married, she really did become a part of our family. Of course, we looked after her and we would clean and defrost her on a regular basis, but even we didn’t think that she’d last so long – she’s a real stalwart!

Alan added: “The only reason that we even thought about getting a new fridge freezer was when we were having a new kitchen put in. When I moved Betsy, we noticed there were a couple of stains on the floor from the coolant. That was when we decided it was time for us to look at getting a new fridge freezer and for Betsy to finally retire.”

Alan, originally from America was born in Benton Harbour in the US state of Michigan, the base of Whirlpool’s World Headquarters, and lived in the vicinity until joining the forces in 1967. And his grandfather even worked for Whirlpool for many years ago.

Now Betsy, his trusty Whirlpool EVL13C fridge freezer, has been retired, Alan and Marilyn learn to love their new WTV 45952 NFC IX fridge freezer, given to them by the Whirlpool team.

Juliana Sado, Senior Brand Marketing Manager for Whirlpool says: “This is a fantastic story which truly demonstrates just how reliable our fridge freezers are. At Whirlpool, we pride ourselves on providing innovative solutions to uniquely meet the needs of our customers and we strive to create loyal customers for life, just like Alan and Marilyn.

“We are delighted that ‘Betsy’ served the West family from Ipswich so very well for so many years. We hope that the new Whirlpool WTV 45952 NFC IX fridge freezer serves Alan and Marilyn equally as well and for many more years to come!”

For more information on Whirlpool fridge freezers and other appliances in the range, contact Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: ‘Betsy’ retired at 43 years old – Whirlpool EVL 13C

About Whirlpool Europe, Middle East & Africa (EMEA):
With around 10,400 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com

11th July 2013

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Tucson Introduces New Digital Tools to Simplify Pump Selection
    In Tucson
    To help installers save time and confidently choose the correct pump for the job, Tucson has developed digital tools designed to take the guesswork out of pump selection and make the process faster, clearer and more intuitive. […]
  • Instantor Champions Career Development Through Student Mentoring Programme
    In Instantor
    Instantor is participating in the Business in the Community Ireland (BITCI) Student Mentoring Programme. Through the initiative, Instantor is working with a group of students over a two-year period, hosting sessions at its head office to explore topics such as career potential, approaches to study, CV writing and interview preparation. […]
  • Tucson Pumps Launches Streamlined Tech Support System For Installers and Homeowners
    In Tucson
    As an installer, it can be frustrating when you (or your customer) need after-sales support. Too often, the process is slow, outsourced, or comes with added cost. To back installers when it matters most, Tucson is continuously refining its in-house technical service, ensuring faster, more responsive after-sales care, troubleshooting, and installation guidance. […]
  • Instantor Raises Funds For Cardiac Care With 100 Miles in a Month Challenge
    In Instantor
    As Instantor marks its 100th anniversary, employees took on the Mater Hospital Foundation’s 100 Miles in a Month Challenge throughout February to support cardiac care at the Mater Public Hospital in Dublin, raising over €4,000. […]
  • Flair Showers joins The IPG as a supplier
    In Flair Showers
    Flair Showers has announced its partnership as a supplier with The Independent Plumbing Group (IPG), a national network of independent plumbers’ merchants, and bathroom showrooms. Renowned for its reliable, installer-friendly shower enclosures, Flair is expanding its availability in the UK by supplying IPG members with solutions from its Flair PRO Collections. What’s more, to meet the growing demand for spa-inspired bathrooms, Flair is also offering IPG members beautifully designed shower enclosures and wetrooms from its premium Harmony Collections. […]