The Whirlpool Fresh Control Fridge Freezer Keeps Your Food Fresher For Longer

If you constantly wish that you could keep the food in your fridge fresher for longer, then wish no more.

Whirlpool has been quick to recognise that the green agenda has expanded and is no longer just about saving energy. There is now a global drive to reduce food wastage, and advanced technology is contributing to this battle by prolonging the life of fresh food in our refrigerators.

Market research has shown that we throw out a shocking amount of food over the course of a year, especially fruit, vegetables, meat, fish and dairy products. Very often we buy more than we need in the first place and never use it.

Whirlpool has addressed this serious problem and come up with a solution that is both good for us and good to the environment. The company’s elegantly styled and super-efficient WBE 33752 NFC TS fridge freezer stands above many of its rival refrigerators in more ways than one. The 1.88 cm tall model features Whirlpool’s 6TH SENSE® Fresh Control technology, which is able to preserve food freshness for up to four times longer than conventional technology. Fresh Control maintains humidity at a level of 70 to 85 per cent throughout the entire fridge cavity to ensure long-lasting freshness.

The frost free WBE 33752 NFC TS fridge freezer also carries an excellent energy rating of ‘A++’. It is a stylish and sophisticated unit with generous total storage space of 320 litres; 223 litres in the fridge and 97 litres in the freezer.

Juliana Sado Senior Brand Marketing Manager, Whirlpool says: “We have developed the next generation 6TH SENSE® Fresh Control technology to maintain the freshness of fruit, vegetables, meat, fish and dairy products. Keeping our food fresher for longer is not as simple as reducing the temperature; 6TH SENSE® Fresh Control precisely monitors and controls the temperature and humidity levels at around 70 to 85 per cent throughout the entire refrigerated cabinet, and not just in one specified, humidity controlled drawer. This offers excellent food preservation ability.

“Our WBE 33752 NFC TS fridge freezer is an excellent showcase of the massive research we are continuing to do in this crucially important area. Apart from prolonging food freshness, this attractive model has a great energy rating and plenty of storage space.”

Key features and benefits of the Whirlpool WBE 33752 NFC TS Fridge Freezer:

General:

  • Freestanding 60/40 fridge freezer
  • Top mounted fridge, bottom mounted freezer
  • ‘A++ energy rating for low running costs
  • Total net capacity 320 litres
  • Whisper quiet sound level of just 42dB
  • Dimensions H x W x D: 1875 x 595 x 640 mm

Fridge:

  • 6TH SENSE® Fresh Control technology preserves food freshness for up to four times longer than conventional technology. The technology maintains humidity at a level of 70 to 85 per cent throughout the entire fridge cavity to ensure long-lasting freshness.
  • Excellent for maintaining and prolonging the freshness of produce and dairy products
  • Fast cool setting, for cooling fridge quickly to accept large load e.g. weekly shop
  • Antibacterial filter to reduce unpleasant odours and proliferation of bacteria
  • Net fridge capacity of 223 litres

Freezer:

  • Frost free
  • Three drawers
  • Net freezer capacity of 97 litres

For stockists and more information on the Whirlpool WBE 33752 NFC TS frost free fridge freezer go to www.whirlpool.co.uk

Ends

Image caption: The elegantly styled and super-efficient Whirlpool WBE 33752 NFC TS fridge freezer features the company’s 6TH SENSE® Fresh Control technology, which is able to preserve food freshness for up to four times longer than conventional technology. Fresh Control maintains humidity at a level of 70 to 85 per cent throughout the entire fridge cavity to ensure long-lasting freshness.

About Whirlpool Europe, Middle East & Africa (EMEA) :

With around 10,400 employees, a sales presence in over 30 countries in Europe, the Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

1st April 2014

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