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jmm PR’s Favourite Articles of the Week

Here at jmm PR, we have been scouring the internet for our favourite articles of the week.

This week brings some cleaning tips to prepare for the festive season and a sneak peek at Ikea’s new Christmas range.

Image: Simon Whitmore

Ideal Home – Lynsey Queen of Clean reveals her Christmas cleaning tips and how to keep tinsel dust free

Queen of Clean, otherwise known as Lynsey Crombie, is fast becoming one of the UK’s leading ‘cleanfluencers’, and what she doesn’t know about scrubbing, washing, dusting and decluttering, probably isn’t worth knowing. While putting up the Christmas tree and tucking into those mince pies might be the first things on our minds as the festive season looms, this article provides some of Lynsey’s top tips when it comes to preparing our homes for the upcoming festivities.

As well as offering up some tips on how to declutter before Christmas, Lynsey explains how to keep our fridges smelling fresh, and even shares some handy hacks to help keep our tinsel, garlands and baubles dust-free. So before you put up your tree, hang those stockings and dust off your Christmas recipe books, make sure you check out this article for some clever tips to get our homes looking spick and span in time for December.

Image: IKEA

House Beautiful – Ikea’s VINTER collection is inspired by modern ways of celebrating the festive season

Each year we’re blown away by Ikea’s stylish and minimalistic Christmas range, and this year certainly doesn’t disappoint. 2019’s range, which has been coined VINTER, combines a beautiful collection of soft furnishings and home accessories, tableware and cooking utensils, as well as tree decorations and gift wrapping.

Aiming to ensure that the festive period is as stress-free as possible, the range boasts clever storage solutions, as well as stunning fairy lights and lamp shades to create a cosy atmosphere. Also within the collection is Scandinavian-style wrapping paper, gift tags and a ready-to-build gingerbread house, perfect for a cosy night in by the fire. And the best part? Ikea’s price tags never fail to surprise us. With prices starting from as little as £1 for a pack of tree decorations, you’re bound to find something to suit your budget. While the jury’s still out on their first ever Christmas advert, we’re all in agreement that Ikea’s new festive collection is definitely worth checking out.


Steph and Briar at jmm PR

01536 414555

29th November 2019



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