New Head Of Marketing Appointed At Whirlpool

Whirlpool, the world’s leading manufacturer and marketer of home appliances, has announced the appointment of Juan Pillay as Head of Marketing UK & Ireland.

Juan has a wealth of experience in the white goods sector, having worked with various companies including Gaggenau, and has held several marketing positions with increasing responsibility at Whirlpool.

Reporting directly to Managing Director, Darren Harrison, who comments: “We have a new organisational structure in the UK and Ireland integrating and enlarging the sales and marketing teams in much greater way, which has led to the promotion and an extension of responsibilities.  Juan now takes on full responsibility for all marketing activities in the UK and Ireland.  With his extensive marketing experience and knowledge of the Whirlpool brands and products he will be able to use this to drive initiatives and synergies. Juan is promoted at a very exciting time for the business and his role is pivotal and invaluable in taking the business forward.”

Commenting on his new appointment Juan says: “This is a tremendous opportunity and at a time when the business has great potential.  Whirlpool is at the forefront of home appliance technology with product innovation the driving force to achieve long-term growth and profit. With the many new challenges ahead, new product development opportunities and innovations that address the consumers’ many changing needs, it is an exciting and rewarding time for the company.”


Image:  Juan Pillay, Head of Marketing, Whirlpool UK & Ireland

About Whirlpool Europe, Middle East & Africa (EMEA):

With around 10,000 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in six countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales of $19 billion in 2013, 69,000 employees, and 59 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site

For further press information and images please contact:

Jacqueline at JM Marketing

Tel: 01536 414555


31st July 2014



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