New Whirlpool fridge freezer prolongs the life of your fruit and vegetables

Food waste has become a very serious issue in recent times. Far too much good food is consigned to the rubbish bin through laziness or because our cooling appliances are not sufficiently equipped to keep fresh food in pristine condition.

Despite the rising cost of food almost 50 per cent of the total amount of food thrown away in the UK comes from our homes. We throw away 7.2 million tonnes of food and drink every year, which is equivalent to around £50 per month per household¹.

Whirlpool has been right on trend in the vitally important area of food preservation and hygiene, investing constantly in its research to further improve the quality of refrigerated food and extend its lifespan by maintaining its freshness.

The company’s ‘A+’ rated WBE 3321 fridge freezer, styled in striking silver, is an excellent example of how state-of-the-art technology is helping us to keep our food for longer and reduce the significant problem of unnecessary food waste.

Nature Fresh technology, in the form of a module in the fruit and vegetable drawer, slows down the maturing of fruit and vegetables so that food stays fresher for up to 50 per cent longer than normal. The module contains a sachet of natural salts that absorb ethylene. Ethylene plays a key role in the ripening of fruit and the ageing of vegetables, and Nature Fresh technology extends the life of both.

The long term benefits of investing in a Whirlpool fridge freezer are numerous in terms of money and energy saved and greater hygiene.

The WBE3321 has excellent energy saving credentials, while the equally important issue of food hygiene is effectively addressed by an anti-bacterial filter to rid the fridge of germs.
Juliana Sado, Senior Brand Marketing Manager, Whirlpool says: “At Whirlpool we are working hard all the time to enhance our food preservation technology and have made significant advances in this field in recent years. The price of the weekly food shop is constantly on the increase, and therefore consumers are looking for ways to ensure their food stays fresh for as long as possible in order to reduce food wastage and save money.

“There is now a greater demand than ever before for a cooling products with the latest technology that improve food preservation, ensure maximum hygiene and save energy.”

Key features and benefits of the Whirlpool WBE3321 Fridge Freezer:
General:
• Freestanding fridge freezer styled in silver with bottom-mounted freezer
• ‘A+’ energy rating for low running costs
• Total net capacity 323 litres
• Whisper quiet sound level of just 42dB
• Dimensions H x W x D: 1895 x 595 x 640 mm
Fridge:
• Nature Fresh technology, in the form of a module in the fruit and vegetable drawer, slows down the maturing of fruit and vegetables so that food stays fresher for up to 50 per cent longer than normal. The module contains a sachet of natural salts that absorb ethylene. Ethylene plays a key role in the ripening of fruit and the ageing of vegetables, and Nature Fresh technology extends the life of both.
• Food hygiene is effectively addressed by an anti-bacterial filter to rid the fridge of germs.
• Deep door balconies for big bottles and containers
• Four shelves, three of which are adjustable
• Net fridge capacity of 226 litres
Freezer:
• Net freezer capacity of 97 litres
• Three drawers in bottom-mounted freezer including an extra-large drawer

For more information on the new Whirlpool WBE3321 fridge freezer and other appliances in the range visit the website at www.whirlpool.co.uk

Ends

Image caption: Whirlpool’s ‘A+’ rated WBE3321 fridge freezer, styled in striking silver, is an excellent example of how state-of-the-art technology is helping consumers to keep their food for longer and reduce the significant problem of unnecessary food waste. Nature Fresh technology, in the form of a module in the fruit and vegetable drawer, slows down the maturing of fruit and vegetables so that food stays fresher for up to 50 per cent longer than normal.

¹Source: http://england.lovefoodhatewaste.com/node/2472

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 10,400 employees, a sales presence in over 30 countries in Europe, the Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

8th October 2013

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