Whirlpool, the world’s leading manufacturer of major home appliances, introduces a brand new built-in combination microwave. Finished in Whirlpool’s sleek and stylish Absolute design, the combination microwave is packed with a range of exciting functions including their patented 6th Sense® technology.
Whirlpool understands the desire for functionality whilst maintaining a sense of style within the kitchen. With a stainless steel finish, smart central chrome dial and striking white LED lit control panel, Whirlpool’s Absolute combination microwave AMW 505 /IX is streamlined and elegant, complementing both modern and traditional décor. The stainless steel is finished with an anti-fingerprint treatment therefore the microwave requires effortless cleaning and maintenance. Boasting an impressive 40 litre capacity and a 40cm turntable the built-in microwave is perfect for cooking larger dishes and an ideal addition to a small kitchen with limited resources.
Hectic consumer lifestyles can result in varied routines and meal times; therefore consumers may have an increased need for re-heating, last minute defrosting and appliances that are easy to use. Matching flawlessly with the Absolute built-in oven, Whirlpool’s built-in Absolute microwave oven features their patented 6th Sense® technology. The technology calculates time and power required for brilliant cooking results; 6th Sense® therefore saves energy, time and offers ease of use to the consumer. The user friendly microwave has a favourites option where consumers can save the settings for up to ten of their favourite dishes for ease of use and convenience. Additionally the combination microwave has a built in grill, turbo grill and crisp function, allowing for perfectly crisp pizzas and pies efficiently and easily. Whirlpool’s 3D emission system distributes heat evenly throughout the microwave ensuring food is cooked throughout.
According to WRAP (Waste & Resources Action Programme), consumers are wasting 60 tonnes of food each year, with an average family throwing away £700 worth of food a year.1 Food wastage can be reduced by a number of factors; cooking large portions of food and freezing them when they are at their freshest is one of them. The AWM 505/IX features Whirlpool’s renowned Jet Defrost option for evenly distributed, quick defrosting. This allows consumers to defrost efficiently and quickly, without the need for meals to be planned in advance or wait for dishes to defrost at room temperature before cooking. Fresh vegetables can easily be turned into soups or stews instead of being thrown away, reducing amounts of overall food wastage. Similarly to pre-heating an oven for perfect cooking results, the built-in microwave automatically provides the ideal settings for a range of dishes thanks to the JetStart function which heats dishes for a maximum time of 30 seconds before cooking at the chosen setting commences.
Jennifer Spragg, Brand and Digital Marketing Manager, Whirlpool says: “Consumers are seeking out appliances that ease their time concerns, whilst looking modern and stylish alongside the rest of their kitchen décor. Our new built in combination microwave oven is intelligent and innovative with high quality cooking performance that you would expect from a traditional oven at the speed of a microwave. Beautifully designed in the new ‘Absolute’ aesthetic, the new microwave matches built in and freestanding appliances, providing the opportunity for a totally aligned silhouette across the range.”
Blending into an array of trends, the Absolute range’s innovative technology complements a modern, futuristic kitchen, whilst the stainless steel, easy to clean finish, provides versatility to a busy, well-loved kitchen.
Key features and benefits of the Whirlpool AMW 505 Absolute built-in combi microwave:
- Built-in 60 cm combination microwave with 40 cm turntable
- Generous 40 litre capacity
- Finished in Whirlpool’s Absolute design, matching appliances in both built-in and freestanding ranges
- Adjustable power level with a maximum output of 900W
- Renowned Whirlpool Jet Defrost feature for exceptionally fast and even defrosting.
- The revolutionary 3D emission system ensures three-dimensional microwave distribution for perfect and even heating results
- Whirlpool’s 6th Sense® technology control sets the power and cooking time automatically, saving energy, time and offering ease of use
- Features grill and turbo grill function, as well the crisp function for perfect pizzas and pies
- Favourites option for storing up to 10 settings of your most popular dishes
- Also includes reheat and keep warm features
- Dimensions: H x W x D 455 x 595 x 560 mm
- RRP: £499.99
For stockists and further information visit the website at www.whirlpool.co.uk
Ends
Image caption: The new Whirlpool Built-in Absolute microwave oven, AMW 505 IX and Absolute oven, AKZ 618 IX
Notes for editor:
1 WRAP – Household Food and Drink Waste in the UK http://www.wrap.org.uk/sites/files/wrap/Product-focused%20report%20v5_3.pdf
About Whirlpool Europe, Middle East & Africa (EMEA):
With more than 26,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in nine countries, Whirlpool Europe, Middle East & Africa (EMEA) is managed by Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2014, Whirlpool Corporation generated an annual revenue of $20 billion, 100,000 employees, and 70 centers of manufacturing and technical research, worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Indesit, Hotpoint and other big-name brands in over 170 countries. Whirlpool’s European Operating Center is located in Comerio, Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com
For further press information please contact:
JM Marketing
T: 01536 414555
E: Hannah@jmmarketingservices.co.uk
4th August 2015
