Triple Which? Best Buys for Whirlpool

Whirlpool has recently received three Which? Best Buy awards for its MAX 109 microwave, the new WWDC 7410 washing machine and the company’s AKR 503 IX decorative curved glass canopy hood.

The Whirlpool MAX 109 microwave is one of the new line-up from the MAX microwave oven range. Which? commented: ‘A defining feature of this microwave is the sensor cooking option, called 6th Sense Steam. We tested this sensor using the steamer to cook a dish of broccoli and carrots and the results were good for both.’

Summing up Which? said: ‘Good at heating and defrosting and plenty of automatic programmes, sensor cooking.’
The new Whirlpool WWDC 7410 washing machine with 6th Sense control achieved a Which? Best Buy for its ‘Great cleaning, efficient rinse and spin, useful LCD and time-remaining display, energy and water efficiency.’

Finally, Which? recommended the Whirlpool AKR 503IX as a Best Buy. The consumer champion said that the hood was ‘…great at sucking out smells from a kitchen and good at extracting grease from the air.’

“These are brilliant results from an eclectic cross section of appliances from our portfolio. Which? is recognised as the best in the business for recommending reliable appliances that do the job they are built to do. To receive three Best Buys in succession is a fabulous accolade,” comments Dean McKelvie, Product Marketing Manager, Freestanding.

For more information on Whirlpool’s Which? Best Buy successes contact your Account Manager or Whirlpool UK on 0208 649 5000 or visit the website at


Images: Whirlpool WWDC 7410 washing machine with 6th Sense control and the Whirlpool AKR 503IX hood

26th June 2011

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site

For further press information and images contact:
JM Marketing Tel: 01536 414555 Email:



Recent Posts