New Whirlpool Built-In Fridge Freezer

The current trend for open plan living, with the kitchen becoming the heart of the home and a living space, where the family not just prepares food but also eats, relaxes and socialises, has led to a greater appreciation of appliances that integrate seamlessly and blend into the living area.

Whirlpool, one of the world’s leading manufacturers of major domestic appliances has responded to this trend with the addition of a new built-in fridge freezer, the ART 872 A+ NF with 6TH SENSE ® technology, which not only helps extend the life of food, but also reduces food waste and energy bills.

This new A+ energy rated fridge freezer from Whirlpool wages war against food and energy waste. The model incorporates Whirlpool’s core technology, patented 6TH SENSE® that senses temperature variances and restores it to the correct level five times faster, such as when loading the refrigerator after a weekly shop.  It creates the optimal environment for food preservation, reducing unnecessary food waste and making a difference to the planet by reducing living expenses.

Additionally 6TH SENSE® Fresh Control technology preserves food freshness up to four times longer than a conventional refrigerator¹, so you throw away less food, by maintaining humidity throughout the entire fridge cavity and not in just one drawer.  6TH SENSE® Fresh Control constantly checks and maintains the refrigerator’s humidity between 70 to 85 per cent; unlike traditional models, which guarantee only 30 per cent.  Foods, such as fresh fruit and vegetables, don’t dehydrate and their nutritional value, vitamins and anti-oxidants are all preserved for longer.

The flexible internal space may be customised to suit daily and long-term needs. The interior has five safety glass shelves of which four are adjustable, and there are four generous door balconies.  While the new energy efficient LED lighting system affords better visibility and space management and reduced energy consumption too.

The new built in fridge freezer is an excellent showcase of the massive research Whirlpool continues to do in this crucially important area. Apart from prolonging food freshness, this attractive model has a great energy rating and plenty of storage space.

The ART 872 A+ NF has a generous total net capacity of 264 litres, comprising of 201 litres for the fridge and 63 litres for the freezer.

Jennifer Spragg, Brand and Digital Marketing Manager, Whirlpool UK & Ireland says: “The refrigeration appliance is the most frequently used appliance in the home.  With the kitchen becoming the heart of the home and a living space where the family spends most of their leisure time, it is important that all appliances fit seamlessly into a kitchen environment that reflects the consumer’s personal style and tastes. At the same time modern refrigeration appliances have to be powered by the latest technologies to ensure that  food is kept as fresh as possible, and as efficiently and as long as possible.”

Key features and benefits of the new Whirlpool built-in fridge freezer, the ART 872 A+ NF:

  • Built-in 70:30 combi 60cm-wide model
  • Electronic controls with LED display
  • ‘A+’ energy rated
  • Total net capacity: 264 litres
  • Dimensions: H x W x D 1770 x 540 x 545 mm

Fridge:

  • 6TH SENSE® technology senses the variances in temperature and restores to the correct level five times faster
  • 6THSENSE® Fresh Control preserves food freshness up to four times longer than conventional technology maintaining humidity between 70 to 85 per cent in the fridge
  • Anti-bacterial filter to keep odours and bacteria at bay
  • Crisper drawer to store fruit/vegetables in the correct environment
  • Five glass shelves, four of which are adjustable
  • Four door balconies
  • LED lighting for excellent illumination and to maximise energy efficiency
  • 201 litre net capacity

Freezer:

  • Frost-free freezer eliminates the need to defrost
  • Three freezer drawers
  • Net capacity freezer: 63 litres

For stockists and more information on the Whirlpool ART 872 A+ NF built-in fridge freezer and visit the website at www.whirlpool.co.uk

Ends

Image caption: The Whirlpool built-in ART 872 A+ NF fridge freezer fits seamlessly into any kitchen design

Editors’ notes:

¹Compared to a Whirlpool fridge freezer without 6TH SENSE® control

About Whirlpool Europe, Middle East & Africa (EMEA):

With around 10,000 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in six countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales of $19 billion in 2013, 69,000 employees, and 59 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

11th September 2014

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