Whilst built-in kitchens and streamlined integrated appliances are very much de rigueur in the current kitchen appliance fashion stakes, it is sometimes forgotten that freestanding appliances are still the preferred choice of the majority of consumers. Installation is simple and any number of kitchen makeovers is possible by simply switching the kitchen layout as desired.

Just as importantly, freestanding models are now catching-up with their integrated sisters, in terms of design, with that all important flush appearance. With its imaginatively balanced range of built-in and freestanding appliances, Whirlpool has cleverly closed the gap between the two concepts to offer the best of both worlds to discerning consumers.

Minimalist design, soft hues and easier installation options have produced a range of stunning freestanding products that are the aesthetic equivalents of their built-in counterparts. For example, Whirlpool’s Nova freestanding side-by-side fridge freezers are instantly recognisable for their flush design, brilliant finish and colour options, which include Intense White, Total Black or Infinity Metal. The clean lines and innovative materials give the range a truly integrated look with flush handles and interface, and Whirlpool’s exclusive Luxilen™ finish.

Whirlpool’s range of laundry appliances carry a similar contemporary elegance. The soft Carisma curves and essential lines on the company’s 6th Sense® washers and tumble dryers look great in any classic or modern environment. The new control panels highlight key touch points, while ease of use is further enhanced by the simple intuitive user interface.

The sense of luxury normally synonymous with built-in appliances can also be seen on the leading edge feminine design of Whirlpool’s PowerClean Max dishwashers. These models fit beautifully into any kitchen and their attractive, rounded Carisma lines complement the other Whirlpool appliances of the same family.

Dean McKelvie, Product Marketing Manager, Freestanding comments: “In terms of design, freestanding appliances are no longer the poor relation of built-in products. Our customers want and expect good looks and great technology in both concepts. Our freestanding Nova refrigeration, with very attractive monochromatic hues, is a perfect example of classic design that is right on-trend for being both stunning in appearance but also timeless.”

For more information on Whirlpool’s extensive freestanding range, call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.


Image caption 1: Whirlpool’s freestanding Nova refrigeration with monochromatic hues and stunning appearance is right on-trend.
Image caption 2: Whirlpool’s AquaSteam washing machines sporting Carisma styling
About Whirlpool Europe, Middle East & Africa (EMEA):
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

12th July 2011
For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk



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