Whirlpool’s highly sophisticated Green Generation range of household appliances is spearheaded by the stylish and capacious AWOE 9559 freestanding washing machine, whose excellent A-30% energy efficiency rating speaks volumes for its value as a long term, environmentally-friendly investment. That means the machine saves 30% more energy than an ‘A’ rated model.

Whirlpool’s Green Generation range, which also embraces a tumble dryer, fridge freezer and dishwasher, represents a serious statement of intent in the current challenging economic climate where money and energy savings have suddenly assumed even greater importance. The models are the company’s most environmentally friendly products to date.

Available in a choice of black or silver, the versatile AWOE 9559 washing machine encompasses the very latest intelligent 6^th Sense® technology for maximum energy and resource efficiency, ease of use and wash performance excellence. With a generous drum capacity of 9kg, the machine is flexible and versatile to meet all washing needs.  The new intuitive control panel and layout is designed to match consumers needs and includes programmes such as White, Light, Dark, as well as the time saving Speed 15 which is designed to wash a 3kg load in just 15 minutes.  The Super Eco programme saves up to 40% energy using a combination of reduced tumbling and increased soaking within an increased cycle time; when run with the delayed start option is ideal for night time operation to maximise the use of lower energy tariffs.  The Daily load programme is perfectly designed to cope with the everyday wash load in just an hour while there is a Big Item programme for cumbersome duvets and the dedicated Jeans and Sports programmes are invaluable to any busy household.

At the core of the AWOE 9559’s powerful operation is Whirlpool’s patented 6^th Sense® technology to offer super eco-friendly performance.  The intelligent technology automatically senses the size of the load adjusting the resources realising savings of up to 50% on energy, water and time. In addition the machine extends its attraction with Whirlpool’s latest patented technology, the Detergent Dosing Recommendation system.  Detergent accounts for a huge cost in every wash, Whirlpool’s new system solves the problem recommending exactly how much detergent to use, saving money and protecting the environment.

Whirlpool’s Product Marketing Manager, Freestanding, Dean McKelvie comments:  “The Whirlpool AWOE 9559 is a very special and flexible addition to our range which effectively tackles the important issues of today, as well as looking to protecting our future. Valuable time and energy are saved thanks to its superb technology, and the detergent dosing system will be a great benefit to every household. However, it is also a stunning style statement and very easy and intuitive for the consumer to use.”

Key features and benefits of the AWOE 9559S/B freestanding washing machine:

• Part of Whirlpool’s stylish Green Generation range, the most environmentally friendly ever
  • A-30% energy class for 30% more energy savings than an ‘A’ rated model ,
  • Next generation patented 6^th Sense® technology for extended savings of up to 50% for water, energy and time¹
    • Detergent Dosing Recommendation System to save cost and protect the environment
    • Extra large 9 kg capacity – 45% more than a 5kg machine – within standard footprint
    • ‘A’ rated for washing efficiency and ‘B’ rated for spin drying efficiency
    • Super Eco programme for 40% energy saving
    • Speed Wash – 3kg load in 15 minutes
    • Daily Load 60-minute programme for quick and excellent wash performance for the everyday mixed load
    • Start Delay to wash at a time to suit the household and to access less expensive energy tariffs
    • Additional options including: pre-wash, easy ironing setting for releasing creases in garments to save time and effort ironing; intensive rinse, rinse hold and variable spin
    • Maximum spin speed of 1200rpm to reduce drying times
    • Microban anti-bacterial protection prevents bacteria growth, mould and odours in the detergent drawer
    • Large 440mm wide porthole door with 172° opening angle for easy access
    • Low wash/spin noise levels of 59 and 79dB
    • Available in silver or black
    • Dimensions H x W x D: 850 x 595 x 600 mm

For more information on Whirlpool’s AWOE 9559S/B Green Generation washing machine call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image caption: Whirlpool’s Green Generation AWOE 9559 washing machine has an eco-friendly A-30% energy efficiency rating with Detergent Dosing Recommendation to protect our environment and save the consumer money – it is one of the company’s most environmentally friendly washers to date.

Notes:

¹Comparison between 9kg load and 1kg on Whirlpool washer with 6^th Sense cotton 60°C programme

2^nd February 2011

About Whirlpool Europe:

With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk