Whirlpool Supreme Care Live Washing Machine FSCR 12441 lifestyle - RC

Whirlpool Donates Appliances to Mind Auction

As part of its National Quiet Day campaign, Whirlpool supported a local charity, Cambridgeshire, Peterborough and South Lincolnshire (CPSL) Mind, by donating three 6TH SENSE Live® Supreme Care washing machines (FSCR 12441) to a charity auction. The charity auction was hosted at Ely Golf Club for its members, their families and friends, and the funds raised were directly donated to CPSL Mind.

CPSL Mind aims to ensure that everyone in Cambridgeshire, Peterborough and South Lincolnshire who faces mental health challenges has equal access to the support they need to recover, and can live a fulfilling life without fear of discrimination. Its mission is to provide effective, accessible services that support those recovering from mental health challenges, promote positive mental health and tackle mental health-related stigma and discrimination within its communities.

The Whirlpool 6TH SENSE Live® Supreme Care washing machine (FSCR 12441) can be controlled via the Whirlpool 6TH SENSE Live® app. The app allows users to set or change the programme settings, start or stop the appliance and check the progress of the appliance programme. Furthermore, the Whirlpool Supreme Care 12 kg washing machine benefits from a super quiet spin cycle of only 70 dB(A) and boasts the coveted Quiet Mark accreditation, which is awarded to manufacturers who incorporate ‘quiet’ into their designs.

Zoe Doherty, Fundraiser, CPSL Mind comments: “The funds raised at the auction will help us to continue to support local people in their recovery from mental health challenges. Overall, the auction raised £6,000 and we thank Whirlpool for their support and look forward to working together during the next National Quiet Day in 2019.”

Tailang Bu, Category Marketing Manager, Laundry, Whirlpool says: “At Whirlpool, we believe it is important to support the local community and we hope the funds raised from the donation of the Whirlpool appliances can support CPSL Mind to continue to help those in need.

“Whirlpool recognises that noise has a substantial effect on a person’s wellbeing and mental health, which is why National Quiet Day is vital to raise awareness of the issue. Peace and quiet can lower stress levels and enhance your senses, which can increase your awareness of the world around you. Peace at home is so important and is why Whirlpool invests in the development of noise reduction technology in its appliances.”

For more information on laundry appliances from Whirlpool, and any other appliance categories, contact your account manager, or visit the website at www.whirlpool.co.uk


Image captions:

  1. Funds raised from the sale of three Whirlpool 6TH SENSE Live® Supreme Care washing machines (FSCR 12441) was donated to CPSL Mind


The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.


For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

20th November 2018



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