Whirlpool Extends Unique iXelium™ Stainless Steel Finish Across Its Fusion Cooking Appliance Range

The top quality iXelium stainless steel finish that is synonymous of the Whirlpool Fusion Line of hobs has now been extended to built-in appliances in the Fusion cooking range, encompassing ovens, microwaves, hoods and warming drawer.

Any cook will vouch for the fact that stainless steel, for all its style and great durability, is not the easiest surface to clean.  The technology makes for easy cleaning, as food residue does not stick to the surface. A simple wipe with a damp cloth and it is perfect again, retaining its fine appearance.  Furthermore, the ‘green’ properties of iXelium mean that just water may be used to clean it for a more limited environmental impact, compared to standard products.

Thanks to the application of nanotechnology, Whirlpool’s iXelium acts as a barrier against chemical and mechanical agents, preserving the quality and natural shine of the metal over time iXelium is effectively an anti-ageing solution that prevents surface stains and reduces the signs of scratches, corrosion and marks.  Whirlpool’s appliances are therefore more resistant to scratches and high temperatures.

The extension of iXelium across the Whirlpool Fusion appliance collection adds an extra touch of class to an already sparkling range of appliances that represents an elegant encounter between glass and steel in a modern style. The clever result is a simple yet technologically advanced kitchen.

Featuring cutting edge technology, innovative functions and an ultra-modern look, the appliances in the Fusion Line create a futuristic kitchen environment with a minimum yet sophisticated design. Combining steel and glass for a sleek, high-tech finish, the products feature both perfectly aligned, touch sensitive flat control panels and integrated handles with an advanced user interface.

Whirlpool’s versatile flagship Fusion Line appliances, including the AMW 848 IXL Perfect Chef microwave oven and the AKZM 6560 IXL built in oven typify the collection’s sophistication. Providing tremendous cooking versatility, with the advantage of 6TH SENSE® technology, offering a comprehensive range of advanced microwave and traditional functions to make the range the perfect choice for creative cooking.

Jennifer Spragg, Brand and Digital Marketing Manager for Whirlpool, says:  “The extension of iXelium and its great properties across our Fusion cooking line complete a quality collection of appliances that are famously easy to use and now equally easy to keep clean and pristine.  Any form of manual cleaning is an arduous and time-consuming task and an unpleasant waste of quality time.”

For stockists and more information on Whirlpool iXelium and the company’s range of appliances go to www.whirlpool.co.uk

Ends

Image caption: The top quality iXelium stainless steel finish that is synonymous of Whirlpool’s Fusion Line of hobs has been extended to all built-in appliances in the Fusion cooking range, encompassing ovens, microwaves, hoods and warming drawer.

About Whirlpool Europe, Middle East & Africa (EMEA):

With around 10,000 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in six countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales of $19 billion in 2013, 69,000 employees, and 59 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

8th October 2014

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