Whirlpool has launched a new range of washer dryers as part of its FreshCare+ laundry collection.

The top-of-the-range model (FWDD117168W) benefits from an enormous wash to dry capacity of 11 kg washing/7 kg drying load. Flaunting an efficient ‘A’ energy rating and a super-fast 45 minute wash and dry programme, it also benefits from the new Whirlpool FreshCare+™ system.

The Whirlpool FreshCare+™ system gently massages laundry with regular, slow, drum movements alternated with injections of steam. This combination allows the air to penetrate the fibres, minimising creasing and keeping laundry odour free for up to six hours after the cycle has finished¹.

Also available in capacities of 10 kg wash/7 kg dry, and 8 kg wash/6 kg dry, the FreshCare+ washer dryers benefit from Whirlpool’s patented and intuitive 6^TH SENSE^® technology. 6^TH SENSE^® technology monitors the size of the load, adapting the resources to save up to 50 per cent of water, energy and time².

The brand new range of Whirlpool FreshCare+ washer dryers is packed full of technology and different programmes for the user to choose from, including the Colour 15 programme, a delicate 15°C wash cycle, designed to preserve the bright colours on synthetic fabrics.

Catherine Balderson, Brand Manager, Whirlpool, says: “With the footprint of homes diminishing, many consumers do not have the space for both a washing machine and tumble dryer. We have therefore introduced a brand new range of washer dryers, as part of Whirlpool’s FreshCare+ laundry collection, that boast incredible capacities and a range of programmes to satisfy a variety of laundry tasks.”

Key features and benefits of the Whirlpool FreshCare+ freestanding 11 kg wash/7 kg dry washer dryer (FWDD117168W):

General:

• Freestanding washer dryer offering an enormous capacity 11 kg wash/7 kg dry
• ‘A’ energy rating
• Category leading door opening dimension for easy loading and unloading
• Integrated, ergonomic door handle for ease of use and comfort
• Large, LED multi-function digital display for instant feedback
• Also available in capacities of 10 kg wash/7 kg dry and 8 kg wash/6 kg dry
• Finished in white
• SenseInverter Motor – brushless for enhanced reliability, durability and stability
• Dimensions H x D x W: 850 x 675 x 645 mm

Washer:

• 6^TH SENSE^® technology monitors the size of the load, adapting the resources to save up to 50 per cent of water, energy and time²
• Super-fast 45 minute wash and dry programme for 1 kg of laundry
• Colour 15 programme is a delicate 15°C wash cycle that maintains the brightness of colours and guarantees the same wash performance as a 40°C programme
• SoftMove technology provides a tailored drum movement while washing, ensuring excellent wash results even for delicate items
• Wool programme
• Start delay to make use of less expensive electricity tariffs, where available
• Variable spin speed, with maximum of 1600 rpm for cottons

Dryer:

• FreshCare+™ tumbles garments after washing, inhibiting the proliferation of odour, for up to six hours, minimising garments wrinkling and keeping them smelling fresh¹
• 6^TH SENSE^® technology detects the size of the load. The drying programme is optimised to guarantee excellent results using the minimum of energy
• Dry only option offers extended flexibility
• Variable temperature and spin speed for added efficiency plus less creasing and ironing
• Start delay to make use of less expensive electricity tariffs, where available

For more information on the FreshCare+ washer dryers from Whirlpool, and any other appliance categories, visit the website at www.whirlpool.co.uk

Ends

Image captions:

1. The top-of-the-range Whirlpool FreshCare+ washer dryer (FWDD117168W) boasts an incredible 11 kg wash/7 kg dry capacity
2. The Whirlpool FreshCare+ freestanding washer dryer (FWDD1071681W) benefits from an efficient ‘A’ energy rating, the FreshCare+™ system and Colour 15 programme

Notes for editor:

¹ Not compatible with programmes designed for delicate garments and duvets

² Comparison between maximum load and 1kg load on washer with 6^TH SENSE^® technology and Cotton 60° program

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6^TH SENSE^® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

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Hannah at jmm PR

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Email: hannah@jmmpr.co.uk

23^rd May 2018