Whirlpool Launches New Absolute Design Built-In Appliance Range

Leading global appliance manufacturer, Whirlpool, has launched the new and innovative Absolute design range of stylish built-in appliances.

Whirlpool knows how to connect contemporary, modern design with sleek good looks. Our lifestyles are constantly evolving and now more people than ever before are cooking, eating, entertaining and socialising at home. The kitchen is the hub of the home and very much today’s family living space. Whirlpool has created the Absolute design range of built-in appliances to integrate seamlessly across an open plan living area.

The new Absolute aesthetic combines intuitive design, with a convenient and smart central chrome dial for easy programme and cooking selection. Boasting striking white LEDs surrounding the dial and control panel display, the new built-in oven, for example, is finished in contemporary black glass, framed in robust stainless steel with a sleek handle. In fact, the new Absolute aesthetic applied to Whirlpool’s built-in appliances perfectly befits the growing desire for a conscious lifestyle, combining a unique instinctive design with excellent performance and time efficiency to minimise effort and maximise ease of use, at a very affordable price.

The new Absolute range features Whirlpool’s pioneering 6th Sense® technology, guaranteeing perfect and effortless results and includes built-in ovens, a microwave, hob and a hood.  Uniquely the range is beautifully designed to match the current Absolute freestanding range, for those who love to mix and match in the open-plan living space so popular today.

Intuitive, flexible and easy to use, the new Absolute oven is a top performer that allows discerning chefs to cook up a masterpiece simply by selecting the appropriate cooking setting.  To make life even easier and, thanks to Cook3 you can pop in three trays of food at once, such as a starter, main course and dessert without the mixing of either the flavours or aromas; while the Ready2Cook setting eliminates the need to pre-heat, which saves time and up to 20 per cent of energy[1].

Perfectly matching the oven is the stylish, easy to use and efficient Absolute design microwave oven with in-built, intuitive 6th Sense® technology. The central programmer allows the selection of different cooking options with a single touch. Through the ‘select and cook’ function you can choose the most appropriate cooking setting for each dish, while 6th Sense® technology sets the cooking time and power level to ensure expert and outstanding results. The microwave has a grill and, with its unique Crisp technology, will produce delicious food that is crispier, juicier and healthier than ever. 

With the utmost performance, sleek design and exclusive look, the new Absolute design 6th Sense® hob is the perfect blend of ultimate technology and optimum flexibility. Double Flexizone technology extends the freedom to organise the cooking area to suit individual requirements. It is designed to accommodate the largest pans by linking together the front and back zones, maintaining a consistent temperature across the whole zone. This makes it ideal for cooking large amounts of food and using numerous pots and pans all at once. If you switch to a smaller pan, the system detects after just one minute, which part of the zone you are using and automatically activates it.

To complement the range is the Whirlpool Absolute hood. The smart central chrome dial

makes control easy by simply selecting the setting according to the cooking mode, i.e. simmering, boiling, frying. The hood automatically finds the perfect setting and the power of extraction only increases when needed, eliminating unnecessary energy wastage. Thanks to its 6th Sense® technology and A+ energy rating, consumers can save up to 18 per cent[2] of energy.

Commenting on the launch of the new Absolute design range of stylish built-in appliances, Jennifer Spragg, Brand and Digital Marketing Manager, Whirlpool, says: “Beautifully designed in the Absolute aesthetic, our new built-in range is innovative, forward thinking and it provides the opportunity for a totally aligned silhouette across built-in and freestanding models.  Technologically and economically, the Absolute range offers consumers a beautiful, winning combination that saves significant amounts of time, energy and money. It’s time to discover the beauty and outstanding performance at a very affordable price.”

Key features and benefits of the Whirlpool Absolute Oven, AKZ 618/IX:

  • Built in 600 mm single oven in new Absolute design featuring smart central control dial with striking white LEDs and matching control panel digital display
  • Multi-function oven with 16 automatic programmes, to make cooking easy and stress free. Operated by the central dial for ease of use; just dial-in for setting programme and temperature
  • Programme options include: forced air convection; maxi cooking for roasting; pizza setting; bread programme; conventional for traditional recipes such as cakes; full width turbo grill and defrost
  • Ready2Cook eliminates the need to pre-heat the oven saving time and energy
  • 6th Sense® technology for intuitive ease of use and making cooking simple with excellent cooking results
  • Smart clean for easy maintenance; uses steam and cleans in just 30 minutes leaving the interior pristine
  • Electronic child lock for additional safety
  • Finished in stainless steel surrounding double glazed glass door
  • Anti-fingerprint coating for keeping clean with ease
  • Interior light for ease of viewing
  • RRP will be around £300.00


Image caption:  The new Whirlpool Built-in Absolute Design; Absolute oven, AKZ 618 IX and Absolute microwave oven, AMW 505 IX

Editors’ notes:

¹Maximum saving obtained in tests with various dishes using ‘no-pre-heat’ function compared to using ‘pre-heat’ function.

²With reference to the average energy consumption of a Whirlpool equivalent appliance in A class.

Whirlpool Europe, Middle East and Africa

With more than 26,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in nine countries, Whirlpool Europe, Middle East & Africa (EMEA) is managed by Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2014, Whirlpool Corporation generated an annual revenue of $20 billion, 100,000 employees, and 70 centers of manufacturing and technical research, worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Indesit, Hotpoint and other big-name brands in over 170 countries. Whirlpool’s European Operating Center is located in Comerio, Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

9th April, 2015



Recent Posts