Whirlpool Launches Partnership with YourEko

Whirlpool, the premium appliance manufacturer, has partnered with Youreko to help consumers understand the financial benefit of efficient appliances.

Youreko is an energy savings tool, installed on the Whirlpool website, which rates products according to their running costs and demonstrates a product’s lifetime electricity financial saving. According to Youreko, 90 per cent of consumers find this information useful to know when purchasing a new appliance.

The Supreme Care 10 kg washing machine (FSCR 10432 S), for example, features an ‘A+++’ energy rating. Based on the appliance’s energy credentials, Youreko praises the washing machine (FSCR 10432 S) as a top model in the UK and presents the appliance with a ‘Best of the Best’ badge. This badge indicates that the appliance boasts the lowest running cost of all 10 kg washing machines across all brands in the UK.

Users can personalise their usage for each appliance to see what their personal electricity cost or saving is. Running costs for the product are also compared to other similar products and recommendations are made when alternatives are found that are cheaper to run, providing consumers with a clear financial benefit when buying a more efficient appliance.

Catherine Balderson, Brand Manager, Whirlpool, says: “A top purchase driver for major appliances, such as dishwashers and washing machines, is low energy consumption. Consumers are now, more than ever, aware that energy efficiency of major appliances really contributes to the cost of running their homes. Whirlpool is committed to intuitively meet the needs of its consumers and Youreko is an excellent tool that helps consumers to make an informed decision when purchasing a new appliance.”

For more information on any Whirlpool appliances, visit the website at www.whirlpool.co.uk

For more information on Youreko, visit the website at www.youreko.com


Image captions:

  1. The Whirlpool Supreme Care washing machine (FSCR 10432 S) features excellent energy efficiency and the ‘Best of the Best’ running costs
  2. The Youreko energy savings tool on the Whirlpool website

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

About Youreko:
Youreko presents the energy efficiency of products in monetary terms. This allows consumers to understand the impact of energy efficiency on their wallet, helping them in their purchase journey. Youreko’s energy savings tool is proven to increase conversions and order values, and helps over 2,000,000 consumers make better choices every year.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

17th April 2018



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