Whirlpool Launches Silver Coloured Washing Machines

Whirlpool adds two silver coloured washing machines to its range of freestanding laundry appliances, the Supreme Care 10 kg washing machine (FSCR 10432 S) and the FreshCare+ 8 kg washing machine (FWG 81496 S).

The premium Whirlpool Supreme Care 10 kg washing machine (FSCR 10432 S) benefits from the quietest spin cycle on the market, at just 68 dB(A), thanks to Whirlpool’s revolutionary ZEN Technology™1. The induction motor, combined with improved appliance design, minimises the appliance’s vibration.

Boasting an ‘A+++ (-30%)’ energy rating to maximise energy savings, the 8 kg Whirlpool FreshCare+ washing machine (FWG 81496 S) benefits from the Whirlpool FreshCare+™ system;  designed to keep laundry fresh even hours after the cycle has finished. The Whirlpool FreshCare+™ system gently massages the garments with regular, slow, drum movements alternated with injections of steam. The combination of movement and steam allows the air to penetrate the fibres, keeping laundry fresh and odour free for up to six hours after the cycle has finished2.

The silver coloured washing machines from Whirlpool also benefit from sensor technology, which further ensures the most efficient running of the appliances. Whirlpool’s innovative 6TH SENSE® technology senses the wash load and adapts resources accordingly, saving up to 70 per cent in energy, water and time3.

Catherine Balderson, Brand Manager, Whirlpool, says: “We have introduced silver coloured washing machines to offer a complementary colour option to consumers with stainless steel kitchen appliances. Stainless steel is still the top choice of appliance colour for consumers when updating their kitchen4.”

For more information on the silver coloured washing machines from Whirlpool, and any other appliance categories, visit the website at www.whirlpool.co.uk


Image captions:

  1. The brand new Whirlpool Supreme Care washing machine (FSCR 10432 S) boasts the quietest spin cycle on the market1
  2. The Whirlpool FreshCare+ freestanding 8 kg washing machine (FWG 81496 S) is now available in silver

Notes for editor:

1 ZEN Technology™ has the lowest sound level on the market in spinning noise up to 10kg capacity and up to 1400 rpm based on the sound level declared by competitors (Status: December 2014).

2 Not compatible with programmes designed for delicate garments and duvets

3 Comparison between max load and 1 kg load in a washer with 6TH SENSE® function on Cotton 60C

4 Houzz Kitchen Trends Study UK 2018

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

27th March 2018



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