Whirlpool Nominated for Two House Beautiful Awards

Whirlpool, renowned for its superior performance, intuitive technology, and cutting-edge design, has been shortlisted for two House Beautiful Awards 2017.

The first nomination is for the Whirlpool Fusion built-in induction oven (AKZM 8920/GK)in the Best White Goods category. The Whirlpool built-in induction oven is brimming with innovative and advanced technology, is extremely easy to use and guarantees outstanding cooking performance with up to 50 per cent savings in time and energy¹.

Whirlpool has also been shortlisted for the Best Smart Tech Award with its Supreme Care Live® laundry pair app. The Whirlpool laundry pair, the Supreme Care washing machine (FSCR 12441) and matching tumble dryer (HSCX 10441), communicate with each other via the Whirlpool 6TH SENSE Live® app. The cutting-edge design and intuitive 6TH SENSE® touch controls deliver superior performance and superb garment care, while the connected technology makes them easier to use.

The app communicates the washer’s current programme to the dryer, which will automatically synchronise and set the correct drying cycle, to ensure perfect garment care.  Users can check their energy usage using the ECOMONITOR, as the app helps users select the most efficient programme at the most efficient time of day.

The ‘A+++ (-60%)’ energy rated washing machine also boasts the benefit of PrecisionDosea bulk detergent and softener dispenser, for up to 20 washes, which works together with the patented 6TH SENSE® technology, to deliver the exact amount of detergent required for the perfect wash.

The Whirlpool tumble dryer benefits from heat pump technology, which guarantees maximum energy efficiency, with an ‘A++’ energy rating. The dryer also boasts WoolExcellencetechnology, which is capable of drying up to four woollens in just one hour.

The Whirlpool Supreme Care Live® laundry pair makes life easier with its innovative technology, with the additional benefits of energy and time saving capabilities.

Catherine Balderson, Brand Manager for Whirlpool says: “The two award nominations are very exciting and a strong endorsement of Whirlpool’s design strategy that offer genuine lifestyle benefits for consumers.”

The House Beautiful Award winners will be announced at the awards ceremony to be held at the IET, Savoy Place, London on the 16th November 2017.

For more information on the Whirlpool appliances contact your Account Manager or  visit the website at www.whirlpool.co.uk


Image caption:

The Whirlpool Supreme Care Live laundry pair nominated for Best Smart Tech Award

Note for editors:

¹Compared to non-induction models without 6TH SENSE® technology

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:

Jacqueline at jmm PR

Tel: 01536 414555

Email: Jacqueline@jmmpr.co.uk

20th September 2017



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