Whirlpool Offers Spring Cashback Promotion with Supporting POS for Retailers

Whirlpool is launching a consumer cashback promotion, on a selection of freestanding and built-in appliances, from 28th February through to 29th May 2018.

Consumers can receive cashback of up to £150 on a range of cooking, cooling, laundry and dishwashing appliances, including the top-of-the-range SupremeClean dishwasher (WFO 3P33 DL), which boasts tremendous water and energy saving capabilities, offering further savings to the consumer.

Retailers will be provided with a raft of point of sale material, to support and alert consumers in-store to the promotion.

Induction cooking continues to be popular, as the benefits of induction cooking, such as outstanding speed, energy efficiency and safety, become even clearer to the consumer. Whirlpool is enticing the consumer with up to £150 cashback on a selection of induction hobs, including the 650 mm SmartCook induction hob (SMP 658C/BT/IXL). The innovative hob brings together the most advanced 6TH SENSE® technology with a novel modern design and, for the very first time, includes built-in culinary expertise, through an intuitive touch interface that guides the user every step of the way to perfectly cooked food.

What’s more, Whirlpool Flexifull converts the entire surface of the smart induction hob to a single cooking area. The completely flexible surface is ideal for larger pans, or multiple pans of varying sizes and shapes. The hob automatically detects cookware that is placed anywhere on the surface, and targets the energy to exactly where it is needed. Enhanced by a text assisted display, which allows users to select their preferred cooking method and offers step-by-step guidance, the hob is intuitive, clear and easy to use.

Freestanding laundry appliances including the 10 kg Supreme Care washing machine (FSCR 10432) and matching 9 kg tumble dryer (HSCX 90430) would also garner cashback for the consumer.

Catherine Balderson, Brand Manager, Whirlpool, says: “Whirlpool is renowned for producing intuitive, quality products that provide excellent results with minimum effort. By offering a cashback incentive, more consumers can benefit from the superior performance and elegance Whirlpool appliances offer, for less. We hope that this promotion will introduce and encourage more consumers to trade-up to Whirlpool appliances, as well as increase the footfall for our retail partners.”

For more information on the consumer cashback promotion, contact your account manager, or visit the website at www.whirlpool.co.uk

Ends

Image captions:

  1. The Whirlpool freestanding SupremeClean dishwasher (WFO 3P33 DL) with 6TH SENSE® PowerClean ProTM and PowerDry technology

Notes for editor:

Terms and conditions apply and can be found on line at: www.whirlpool.co.uk

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

21st February 2018

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