Whirlpool Provides Cooking Appliances For Gordon Ramsay’s New Cookery Show

Whirlpool, a leading manufacturer of major home appliances, has provided six cooking appliances from their Fusion built-in collection, to Gordon Ramsay’s brand new cookery show, Culinary Genius.

Each hour-long episode, hosted by Fern Britton, will see nine amateur cooks head into a wrestling ring-style studio to participate in a culinary battle. Each week, a different professional chef will preside over the kitchen, demonstrating with expertise two of the tasks for the competitors and the audience at home.

Whirlpool has provided the cookery show with three built-in single ovens, AKZM 6550/IXL, and three built-in 60 cm gas hobs, GMF 6422/IXL. The Whirlpool Fusion single oven has a capacity of up to 73 litres, features innovative technology, such as Ready2Cook, eliminating the need for preheating, and Cook3, which enables three different dishes on three shelf levels to be cooked at once, with no mixing of flavours – ideal for contestants under-pressure hoping to impress the professionals.

The Whirlpool Fusion four burner gas hob, is finished in stainless steel and coated in Whirlpool’s iXelium™ nanotechnology that acts as a barrier against chemical agents and heat, preserving the quality and natural shine of the metal over time. As food residue does not stick to the surface, the iXelium™ coating also makes for easy cleaning; all that is required to restore the perfect look is a simple wipe using only natural, non-aggressive detergents.

Phil Vickery, Rosemary Shrager and Jean-Christophe Novelli will join Gordon Ramsay in the new competitive cookery show. The culinary legend, Gordon Ramsay, will be first to take to the floor and the fiery foodie will be looking for speed, as well as accuracy, across three intense rounds.

Ian Moverley, Brand Communications Director, Whirlpool says: “Our premium range of Fusion built-in cooking appliances boast innovative technology and a valuable array of functions, as well as making style a statement in the kitchen. We are all incredibly interested in our homes and cooking today, and for our retailer partners this is a wonderful opportunity for them to gather and increase footfall through their stores.

“The rise and popularity of TV cookery programmes is tremendous at the moment and it is great to see the Whirlpool Fusion range put through its paces by such a well-known and professional chef.”

For more information on the Whirlpool Fusion built-in cooking collection, contact your account manager, or visit the website at www.whirlpool.co.uk


Image captions:

  1. The Whirlpool Fusion built-in cooking collection will enjoy TV media exposure over the coming year

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

20th April 2017



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