Whirlpool Washing Machine Proclaimed a Which Best Buy

The Whirlpool Supreme Care FSCR 10432 washing machine has impressed the testers at Which? landing the coveted ‘Best Buy’ rating for its ‘excellent’ wash performance, ease of use and quiet operation.

Assessing the Whirlpool washing machine, Which? noted that the machine is ‘dead easy’ to use, the testers also loved the ‘large and clear digital display’ and the wide door opening, which enables easier loading and unloading of large items, such as a duvet, and particularly commended the way in which the FSCR 10432 ‘kept washing and spinning noises to a minimum.’

Benefiting from 6TH SENSE® technology, which ensures excellent performance with minimum effort, the energy saving A+++ (-60%) Whirlpool Supreme Care washing machine range is the quietest on the market1, thanks to Whirlpool’s revolutionary ZENTechnology which sees innovative design features and the induction motor, connected directly to the drum, resulting in minimum vibration and an extraordinarily quiet spin cycle of only 68 dB(A).

Which? praised the effectiveness of the wash for ‘blasting away’ stains on cotton and synthetics at 40˚C. The expert testing panel were also impressed by the spinning performance, declaring that the 1400 rpm spin cycle works ‘effectively’ to expel the water at the end of the wash.

Jennifer Taylor, Senior Brand Manager for Whirlpool, says: “Which? is renowned for providing the consumer with an unbiased opinion based on rigorous expert testing, which is why a recommendation by the magazine is always a real honour. The Whirlpool FSCR 10432 is an exceptional piece of engineering, matching smooth, innovative design with advanced technology, and providing outstanding results in garment care, noise and energy.

“We are delighted that the quiet operation, excellent wash performance and ease of use in the Whirlpool Supreme Care washing machine have been recognised and rewarded by the testing panel at Which?, confirming the machine as a Which? Best Buy.”

For more information on the Whirlpool FSCR 10432 and the full range of Supreme Care washing machines, and for your nearest stockist, visit the Whirlpool website www.whirlpool.co.uk.


Image caption:  The Whirlpool FSCR 10432 has been awarded Best Buy status by Which? consumer champion for its quiet operation, excellent wash performance and ease of use.

Notes for editors:

¹ Which?’ review of the Whirlpool FSCR 10432 washing machine – September 2016

² ZENTechnology has the lowest noise level on the market.  Up to a 10kg load at 1400rpm (status: December 2014)

About Whirlpool:

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation: Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) there are approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Center is located in Comerio (VA), Italy. Additional information about the company can be found at WhirlpoolCorp.com. or follow us on twitter @WhirlpoolCorp

For further press information and images please contact:
Jacqueline at jmm PR

Tel: 01536 414555

Email: jacqueline@jmmpr.co.uk

22nd November 2016



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