Whirlpool Wins ek&bbusiness Award for Appliance Innovation

Whirlpool, the world’s leading manufacturer of major home appliances, won the first ever, Essential Kitchen & Bathroom Business, Appliance Innovation of the Year Award for their premium Supreme Care connected laundry pair.

The Christmas themed event was held at The Brewery on 1st December, complete with carol singers, mischievous elves and cabaret singer and dancers. The inaugural ek&bbusiness Awards and Review 2016 reviewed the kitchen and bathroom industry’s year, and was created to celebrate the fantastic achievements across the entire industry including manufacturers, designers and retailers, and for the first time ever marketing and communications teams too.

Comedian Josh Widdicombe entertained an audience of nearly 500, and announced the laudable winners, with Whirlpool taking home the first ever, Appliance Innovation of the Year Award, for their premium Supreme Care connected laundry pair. The FSCR 12441 washing machine and matching HSCX 10441 tumble dryer can be controlled from anywhere, by an app on a smartphone or tablet, thanks to 6TH SENSE Live® technology, the maximum expression of Whirlpool’s undertaking to create purposeful technology to simplify consumers’ lives.

With the 6TH SENSE Live® app, available on both iOS and Android, creates dialogue between the washing machine and tumble dryer. The app communicates the washer’s current load type and spin speed and the dryer will automatically synchronise with the washing machine and set the correct drying cycle, simplifying the laundering process.

Jennifer Taylor, Senior Brand Manager, Whirlpool says: “Whirlpool invests heavily in new technology that’s intuitive, makes life easier, and saves our finite resources. The live laundry pair was the first of our connected range to market and we feel ecstatic to be honoured and recognised in such a competitive awards category. Connected appliances, such as the Whirlpool 6TH SENSE Live® laundry pair, offer innovation that brings genuine lifestyle benefits and crucially takes resource saving to the next level.”

For more information on all Whirlpool products, contact your account manager, or visit the website at www.whirlpool.co.uk


Image captions:

  1. Jennifer Taylor, Senior Brand Manager, Whirlpool, receiving the first ever Essential Kitchen & Bathroom Business Appliance Innovation of the Year Award for the Supreme Care Live laundry pair, alongside ek&bbusiness Commercial Director, Darren Summerfield, ek&bbusiness Editor, Emma Hedges, and comedian Josh Widdicombe.
  2. Essential Kitchen & Bathroom Business Appliance Innovation of the Year Award & Review  winner’s logo

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation: Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) there are approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Center is located in Comerio (VA), Italy. Additional information about the company can be found at WhirlpoolCorp.com. or follow us on twitter @WhirlpoolCorp

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

14th December 2016



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