Whirlpool's built-in ovens make cooking a breeze

Whirlpool, the world’s leading manufacturer of major home appliances, offers a range of built-in ovens packed with superior features to take the stress out of cooking during the festive period, and beyond.

Christmas can be one of the most demanding times for the year in the kitchen, with appliances under increased pressure, more people to feed and more dishes required than usual. Cooking seems more of a task, particularly when one considers the size of the items involved – a turkey to feed ten people is certainly a greater challenge than the standard Sunday roast! Fortunately, Whirlpool comes to the rescue with its built-in ovens range, with helpful features such as Cook3 and Ready2Cook, alongside stylish design, a large capacity and strong energy ratings of up to A-20%.

Whirlpool’s ovens offer a large capacity of up to 73 litres, giving you plenty of space to cook the turkey with a couple of trays of vegetables and accompaniments too! To maximise the use of the generous capacity Whirlpool’s Cook3 system combines a powerful Circa fan heating system with unique airflow distribution to allow you to cook three separate dishes to perfection at the same time without their flavours or aromas mixing.

A further innovation that is sure to be handy is the Whirlpool Ready2Cook function. This unique, patented system controls the powerful heating element so there is no need to pre-heat the oven and you are always ready to cook – perfect for popping in some extra nibbles or side dishes for your guests! Not only does Ready2Cook save up to 25 per cent of your time, it also uses up to 20 per cent less energy*. For large joints and festive poultry the Maxi cooking setting balances the top and bottom heating elements, eliminating the risk of excessive browning with smooth and gradual heating.

Simona Bara, Product Marketing Manager, Built-In for Whirlpool, says: “During the run up to the festive period, the cooking required can seem a real task but Whirlpool’s range of built-in ovens can make it as easy as possible, leaving you with lots of time to spend with family and friends.

“To ensure your day goes without a hitch, plan your menu in advance, working out what will need to be cooked when and creating an easy schedule to follow. Choose appliances that can multi-task, allowing you to cook several dishes at once to help save time. Keep things simple, and don’t bite off more than you can chew – choose meals you will feel confident creating and enjoy. Finally, don’t forget to have a good time and relax!”

For more information about the Whirlpool built-in oven range please contact Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk


Image caption: Whirlpool’s built-in ovens, such as the AKZM 656/IX, can make cooking for Christmas a breeze.

* Maximum saving obtained in tests with various combinations of dishes using “no-pre-heat” function compared to using “pre-heat” function.

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

16th October 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sarah@jmmarketingservices.co.uk



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