Whirlpool’s new fridge freezer extends freshness up to 50% longer

Whirlpool is passionate about food preservation. Not only is food essential to life, for consumers food is ranked as part of enjoyment as well as being key to good health. There is a major focus on diet today and the desire for healthy and fresh food to cope with the pace of modern life and keep in good shape is top of mind for most.

Research conducted by Research Plus¹ during 2009 found that taste and quality are the top consideration when choosing foods and consumers expect food companies to be responsible for their health and well-being.  Today 50% of Europeans purchase fresh food, and 30% choose fewer frozen products than they used to.  There is a quest for quality, freshness, flavour, nutritional value and long preservation times.

Whirlpool’s new fridge freezer, the WBE 3321 NFW offers the new Nature Fresh system that keeps fruit and vegetables up to 50% longer. New ‘Nature Fresh’ technology is a module in the fruit and vegetable drawer that contains a sachet of natural salts that absorbs ethylene. Ethylene plays a key role in the ripening of fruit and ageing of vegetables, so its introduction will extend the storage life of both.

“Today we are shifting our habits to avoid food waste and consumers are much more aware and looking for guarantees of longer food freshness for a better and healthier life.  Our new refrigerators are all designed to address food wastage and extend food preservation, preventing deterioration and loss of nutritional value and the formation of unpleasant odours, and our latest introduction is ‘Nature Fresh’.  We feel that food preservation is a crucial factor for consumers in the choice of a refrigerator,” comments Dean McKelvie, Product Marketing Manager, Freestanding for Whirlpool.

Key benefits of Whirlpool’s new fridge freezer with ‘Nature Fresh’, the

WBE 3321 NFW:

  • Freestanding fridge freezer with new Nature Fresh system to keep fruit and vegetables up to 50% longer
  • ‘A’ energy rating for lower running costs
  • Versatile and flexible fridge door storage for big bottles and containers
  • Bottom mounted 4* frost-free freezer
  • MAX space freezer drawer for managing big and awkward shaped items
  • Whisper quiet at just 42 dB(A)
  • Total 328 litre capacity; fridge 228 litres; freezer 125 litres
  • Finished in pristine white
  • Dimensions: H x W x D: 189.5 x 59.5 x 64.0 cm

For more information on Whirlpool’s new WBE 3321 NFW fridge freezer call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image captions:

Whirlpool’s new WBE 3321 NFW with Nature Fresh technology to extend the storage life of fruit and vegetables by up to 50%.

2nd August 2010

Editors’ notes

¹Research Plus is a full service market agency and conducts qualitative and quantitative research worldwide specialising in Western Europe.

About Whirlpool Europe:

With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpoolcorp.com.

For further press information and images please contact:

JM Marketing, Jacqueline

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

Email: PR@jmmarketingservices.co.uk

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