WHIRLPOOL’S NEW POS FOR IXELIUM GAS HOBS

Whirlpool has produced handy and informative point-of-sale for retailers selling its revolutionary range of iXelium built-in gas hobs. The eye-catching, toblerone-style display material graphically illustrates the huge advantages of iXelium stainless steel technology over traditional stainless steel.

Tests carried out at the laboratories of TÜV Rheinland in Italy have given the durability of iXelium an emphatic endorsement. The surface of iXelium stainless steel always stays shiny and flawless over time, resisting abrasions and high temperatures.

The tests showed that the resistance of iXelium to corrosion is six times higher than that of a traditional steel hob, as well as 15 levels higher for being more scratch resistant. iXelium is also six times better at resisting the yellowing that comes from high cooking temperatures over a long period.

Whirlpool’s range of iXelium built-in 600mm and 750mm gas hobs benefits from the application of a nanotechnology coating, which acts as a barrier against chemical and mechanical agents to preserve the quality and natural shine of the metal. All that’s needed to restore the perfect look is a simple wipe with a wet cloth.

Simona Bara, Whirlpool’s Product Marketing Manager, Built-In, comments: “Our new point of sale developed to support our retailers clearly and effectively demonstrates the great advantages of iXelium stainless steel technology. Furthermore, iXelium’s ‘green’ properties mean that just water or non-aggressive detergents can be used to clean the hobs for a more limited environmental impact.”

For more information on Whirlpool’s new iXelium point of sale display, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends
Image caption: Whirlpool’s eye-catching new point of sale for its iXelium range of built-in gas hobs.

3rd June 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Compact New Brochure From Tucson Makes Pump Selection Easier
    In Tucson
    Tucson Pumps has released a new brochure in a compact A5 format, providing a handy guide for installers to keep in their van and a practical resource for merchants at their trade counters. […]
  • Flair Introduces Complementary Finishes Literature
    In Flair Showers
    Ensuring finishes in the bathroom are cohesive and balanced is vital for achieving a harmonious, elevated space. To support bathroom designers and its retail and merchant partners, Flair Showers has produced a new complementary finishes guide that highlights the finishes available from its Sanbra Ltd sister company, St James England, for bathroom brassware that perfectly complement its shower enclosure finishes. […]
  • Instantor to Showcase R-Press Fittings at the IRAC 2026 Exhibition
    In Instantor
    Instantor, market-leaders in press solutions, will be exhibiting its R-Press range of press fittings for the first time at Ireland’s Refrigeration, Air Conditioning and Heat Pump Exhibition (IRAC). Taking place at the Green Isle Hotel in Dublin on the 16th April 2026, the biennial IRAC exhibition aims to bring wholesalers, suppliers and industry professionals together to showcase their products, services and network with colleagues. […]
  • R-Press ACR Fittings Now Available Through Leading Merchant BES Ltd
    In Instantor
    R-Press fittings from Instantor are now available through BES Limited. A merchant with over 50 years of experience, BES supplies a comprehensive range of products to the plumbing, heating and gas industry. The portfolio includes 15,000 products which are stocked and distributed via BES’s state-of-the-art 77,000 square foot warehouse in Birmingham. […]
  • Flair announces strategic partnership with PHG
    In Flair Showers
    Extending the availability of its shower solutions in the UK, Flair Showers is partnering with Plumbing Heating Group (PHG), the UK’s leading merchant buying group for plumbing, heating and bathrooms. PHG members will now be able to supply shower enclosures, bathscreens and wetrooms from the installer-friendly Flair PRO Collections and premium Harmony Collections. […]