2015: The Whirlpool Group’s First Time at IFA in Berlin

Europe’s Number One appliance manufacturer presents a completely new look with a total of five brands and a 3,000m² stand

Comerio, July 2015 – 2015 is a year of first times and change for the Whirlpool Group. Following the acquisition of Indesit Company late last year, it is now Europe’s Number One manufacturer of home appliances. It is in this new guise that it is going to IFA for the first time. The world’s leading trade fair for consumer electronics and home appliances will be held at the Berlin Exhibition Grounds from 4 to 9 September 2015. A 3,000 m² stand located in hall 9 will show visitors, media and trade partners the Group’s new competitive offer for the European market featuring five complementary brands with their own very distinct identities:

Since 1919, KitchenAid – premium and full kitchen resource brand – keeps providing fulfilling solutions for passionate gourmets, fueling their culinary talent and offering a complete range of small and major domestic appliances, bakeware, cookware and utensils, perfectly blending professional performances with iconic design and thoughtfully crafted quality. At IFA, KitchenAid will present the new aesthetic of major appliances, synthesis of quality and craftsmanship and, as enrichment of small appliances range, the Artisan Cook Processor and the Artisan Magnetic Drive Blender.

Whirlpool has always been conscious of consumer needs and consistently delivers solutions accordingly. It will present the innovative and fully flexible Smart Cook induction hob, featuring tailor-made cooking programmes; the intelligent Supreme Care washers and dryers, now interlinked to regulate their cycles in perfect sync for supreme garment care; and Supreme NoFrost refrigerators that create an optimum frost-free climate for food preservation.

Bauknecht, the German brand that is much more than purely technological solutions presents its holistic, multi-device connectivity concept. Thanks to sm@rter technologies, Bauknecht connectivity delivers the perfect solution for everyone, helping consumers in their daily household routines and improving and enriching personal lifestyles. The BLive App remotely controls and manages the PowerDry dishwasher, the PremiumCare washing machine and dryer, and the Ultimate NoFrost fridge/freezer: easy, time-efficient and eco-friendly.

Hotpoint, the brand for cosmopolitan consumers, presents a new range of products. Delight in a home that expresses your personality and enjoy the pleasure of leaving your own mark on the home experience. The new cooling collection offers effective food preservation for up to 14 days thanks to cutting-edge technology; and the new washing range can remove more than 100 stains at just 20°, safeguarding colours and fabrics.

Indesit, the partner at your side providing solutions that make family life easier and more enjoyable, introduces a new range of reliable and practical products: the Innex collection is the best washing solution at just the press of a button; the MyTime washing range is the new way to maximize timesaving; the eXtra dishwasher is both efficient and functional; and the new eXtra cooling range brings additional customization for the ultimate in food preservation.

IFA in Berlin offers visitors the opportunity to immerse themselves in the Whirlpool Group’s brand-new world for the very first time, exploring new ideas and futuristic projects. In this new guise and with its extensive portfolio, Whirlpool has boosted its international market position to become market leader in five of the top European countries: UK, Italy, France, Poland, and Russia.

About Whirlpool Europe, Middle East & Africa (EMEA)

With approximately 26,000 employees, a sales presence in more than 30 countries in Europe, Middle East and Africa and manufacturing sites in nine countries, Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in more than 170 countries. Whirlpool Corp.’s European Operations Center is located in Comerio (VA), Italy.  Additional information about the company can be found at WhirlpoolCorp.com.

For more information and details of visiting IFA with the Whirlpool Group please contact:

Jacqueline Mariani

JM Marketing

T: 01536 414555

E: PR@jmmarketingservices.co.uk

7th July 2015

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