New Whirlpool 6th Sense fridge freezer preserves food freshness for longer

We are all guilty of wasting food and many of us continue to harm the environment and burn holes in our pockets by throwing away food that can easily be preserved for longer with the aid of a little more thought and a smarter, more energy efficient fridge freezer.

The advancement of environmentally friendly kitchen appliances has not only helped to prolong the life of food but has also helped to significantly reduce food and energy bills.
And now, through continual research and development, Whirlpool, the world’s leading manufacturer of major home appliances, has launched a brand new fridge freezer with 6th Sense® technology to keep food fresher for longer.

As part of its Green Generation range, the new freestanding Whirlpool fridge freezer – the WBA 33872 NFC IX – styled in a high quality stainless steel finish with flush handles for a great look, incorporates Whirlpool’s very latest advanced 6th Sense® technology to create the ideal environment for food.

Ensuring the optimal temperature in the fridge at all times Whirlpool’s 6th Sense® monitors the temperature variances and restores them to the correct level up to five times faster than a standard fridge.
Humidity is a very important factor in the preservation of vitamins, antioxidants and other nutritious elements in food and this Whirlpool 6th Sense® Fresh Control refrigerator ensures the optimum environment, temperature and humidity conditions by circulating chilled air at the ideal humidity throughout the fridge so foods such as fruit and vegetables, cheese and salad to remain as fresh as the day it was bought up to four times longer.

Dalia Haddad, Product Marketing Manager for Whirlpool, says: “Proper food preservation and the reduction of food waste are hugely important topics in the current economic climate, and are rapidly climbing the list of purchasing priorities among an increasing number of people.

“We take food preservation incredibly seriously and, by using our advanced 6th Sense® Fresh Control technology, this very latest Whirlpool refrigeration design enables us to take this to yet another level, keeping food fresher for up to four times longer.

“Our 6th Sense® Fresh Control technology is as much a help to the environment as it is to saving the consumer precious energy and money. We are very proud that our latest models, including the WBA 33872, have been certified by independent testing and certification institute, SLG Prüf und Zertifizierungs GmbH, in Germany.”

Key features and benefits of the new Whirlpool fridge freezer WBA 33872 NFC IX:
Freestanding 60cm-wide model finished in stainless steel with flush handles
• Electronic controls with LED display
• ‘A++’ energy rated
• Anti-bacterial filter
• Low noise level of 42 dB(A)
• Total net capacity: 320 litres
• Dimensions: H 187.5 x W 59.5 x D 66.0 cm
• 6th Sense® Fresh Control technology keeps the temperature and humidity levels at the optimum level for excellent food preservation
• Anti-bacterial filter gives protection throughout the fridge, keeping odours and bacteria at bay
• Four glass shelves, three are adjustable
• Bottle rack and deep door balconies
• Net capacity fridge: 223 litres
• Frost-free freezer eliminates the need to defrost
• Three freezer drawers
• Net capacity freezer: 97 litres

For more information and stockists of the Whirlpool WBA 33872 NFC IX fridge freezer and other appliances in the range, call Whirlpool UK on 0208 649 5000 or visit


Image caption: The generous, freestanding Whirlpool WBA 33872 NFC IX fridge freezer, styled in high quality stainless steel, incorporates Whirlpool’s very latest food preservation technology. The company’s advanced 6th Sense® Fresh Control technology creates the ideal environment for food, ensuring the optimal temperature and humidity in the fridge at all times.

About Whirlpool Europe, Middle East & Africa (EMEA):
With around 10,400 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site

9th July 2013

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555



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