New Whirlpool smart fridge freezer preserves food freshness for longer

Have you ever thought about how much food you waste per year? Many of us continue to harm the environment and burn holes in our pockets by throwing out food that can easily be preserved for much longer with the aid of more thought and a smarter, energy saving refrigerator.

The advent and continued advancement of environmentally friendly kitchen appliances has not only helped to prolong the life of food but also to significantly reduced food and energy bills.

With massive research and development facilities at its disposal, Whirlpool has been a global leader in enhancing the performance of these appliances and the company’s new refrigeration portfolio continues to push the barriers.

The generous, freestanding WBA 33992 NFC IX fridge freezer, styled in high quality stainless steel finish, incorporates Whirlpool’s very latest food preservation technology. The company’s advanced 6th Sense® technology creates the ideal environment for food, ensuring the optimal temperature in the fridge at all times by sensing its variance and restoring it to the correct level five times faster than a conventional model*.

This highly intelligent model, with an A++ energy rating is one of a series of Green Generation appliances, the evolution of combining outstanding performance, high product efficiency, and appliances that make a difference to the environment as well as reducing living expenses.

The WBA 33992 NFC IX features Whirlpool’s 6th Sense® Fresh Control, which preserves food freshness for up to four times longer*. Fresh Control maintains both the temperature and the humidity at a level of 70-85% throughout the entire fridge cavity to ensure long lasting freshness. In addition the special Activ 0º drawer keeps raw meat and fish at their very best and for longer using dual sensors to ensure a temperature of around 0ºC.

The hygiene of this fridge freezer is also exceptional. The entire fridge cavity is protected by Microban® anti-bacterial air filtration system to reduce unpleasant odours and the proliferation of bacteria.

Dalia Haddad, Product Marketing Manager for Whirlpool says: “We take food preservation seriously, and Whirlpool’s latest refrigeration has taken this to yet another level, keeping food fresher up to four times longer.

“Our advanced 6th Sense® technology is as much a help to the environment as it is to saving the consumer precious energy and money. We are very proud that our latest models have been certified by SLG Prüf und Zertifizierungs GmbH**. Proper food preservation and the reduction of food waste are hugely important topics in the current climate, and are rapidly climbing the list of purchasing priorities with a greater number of people.”

Key features and benefits of the Whirlpool WBA 33992 NFCIX Fridge Freezer:
• Freestanding, 60cm model and 1.9m tall with reversible doors for ease of installation
• A++ energy efficiency and guaranteeing best in class food preservation
• Fashioned in high quality stainless steel with attractive aesthetics to complement other Whirlpool appliances
• 60/40 split between fridge and freezer space with fridge capacity of 218l and freezer 97l
• Advanced 6th Sense® technology creates the ideal environment for food, ensuring the optimal temperature in the fridge at all times by sensing its variance and restoring it to the correct level five times faster*
• Fresh Control preserves food freshness for up to four times longer* and maintains the humidity level between 70-85% throughout the entire fridge cavity to ensure long lasting freshness
• Activ 0º feature keeps meat and fish at their very best. Working in tandem with 6th Sense Fresh Control, Activ 0º employs dual sensors to ensure a temperature of around 0ºC.
• Exceptional hygiene. The entire fridge cavity is protected by Microban® anti-bacterial air filtration system to help reduce unpleasant odours and the proliferation of bacteria.
• Touch sensitive controls integrated into the handle for effortless setting and easy to read feedback.
• New top down Starlight LED illumination, which is twice as bright as a normal fridge and is ten times more energy efficient ***
• Frost free convenience, so no more time consuming messy defrosting sessions
Freezer:
• Extra large XXL drawers to store very large and/or awkward items
• Fast freeze setting to preserve food in perfect condition on defrosting
Other:
• Complete with child lock, temperature alarm and blackout alarm to warn of a power cut
• Dimensions: H x W x D: 1875 x 595 x 660 mm

For more information and stockists of the Whirlpool WBA 33992 NFC IX fridge freezer and other appliances in the range, call Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The generous, freestanding WBA 33992 NFC IX fridge freezer, styled in high quality stainless steel, incorporates Whirlpool’s very latest food preservation technology. The company’s advanced 6th Sense® technology creates the ideal environment for food, ensuring the optimal temperature in the fridge at all times by sensing its variance and restoring it to the correct level five times faster than a normal model.

Editors’ Notes:
*Compared to a Whirlpool fridge without 6th Sense® control
** SLG Prüf und Zertifizierungs GmbH is an independent testing and certification institute based in Germany. It boasts national and international accreditations and works alongside important consumer organisations.
***Compared to a normal bulb

About Whirlpool Europe, Middle East & Africa (EMEA):
With around 10,400 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com/

9th April 2013

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

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