Premium appliance manufacturer, Whirlpool is encouraging households to reduce their energy consumption during Big Energy Saving Week, which takes place from 21st – 27th January.
Big Energy Saving Week is a national campaign that aims to help consumers cut their energy bills and focuses on raising consumer awareness of how to make their homes more energy efficient.
In 2018, Whirlpool announced its partnership with Youreko. This is a handy energy saving tool that rates the running cost of each appliance, and compares the lifetime electricity saving against the least and most efficient models available. The Youreko calculator provides users with a personalised electricity cost based upon their usage of different appliances, before comparing running costs and recommending the most suitable appliance to meet their needs. This highlights to consumers the benefits of purchasing more efficient products when replacing or upgrading their appliances, allowing them to reduce their energy consumption, as well as providing them with a clear financial benefit.
The Whirlpool Supreme Care 10 kg washing machine (FSCR 10432 S) boasts an outstanding ‘A+++’ energy rating, reducing energy consumption by 60 per cent. Based on its energy credentials, Youreko presents it with a ‘Best of the Best’ badge, indicating that it boasts the lowest running cost of all 10 kg washing machines, across all brands, in the UK.
Connected appliances hold the potential to take resource and economic savings to the next level. Through harnessing smart and connected technology, appliances can choose the best time to operate, and this, in turn, allows for the greater integration of re-usable energy into the running of our homes.
The Whirlpool Supreme Care Live® washing machine (FSCR 12441) and matching tumble dryer (HSCX 10441) communicate with each other via the Whirlpool 6TH SENSE Live® app. The app communicates the washer’s current programme to the dryer, which will automatically synchronise and set the correct drying cycle, to ensure optimum garment care.
What’s more, the app assists the user in selecting the most efficient wash and dry programmes, and displays an estimate of the energy and water consumption for each cycle. The Whirlpool Eco-monitor on the app enables the user to change individual aspects of the wash programmes to further achieve the best energy savings.
Tailang Bu, Laundry Category Marketing Manager, Whirlpool, says: “Consumers are now, more than ever, aware that the energy efficiency of major appliances significantly contributes to the cost of running their homes. Whirlpool is committed to providing consumers with cost effective, energy efficient appliances that don’t compromise on performance.
“With consumers becoming increasingly environmentally-conscious, reducing energy consumption during Big Energy Saving Week is a great opportunity to make real change, both to household utility bills and the future of our planet.”
For more information on Whirlpool appliances, contact your account manager or visit the website at www.whirlpool.co.uk
For more information on Youreko, visit the website at www.youreko.com
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Image caption:
- The Whirlpool Supreme Care washing machine (FSCR 10432 S) boasts an ‘A+++’ energy efficiency rating and the ‘Best of the Best’ running costs.
- The Whirlpool Supreme Care Live® washing machine (FSCR 12441) and matching tumble dryer (HSCX 10441) communicate with each other via the Whirlpool 6TH SENSE Live® app
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn, Twitter and Medium.
About Youreko:
Youreko presents the energy efficiency of products in monetary terms. This allows consumers to understand the impact of energy efficiency on their wallet, helping them in their purchase journey. Youreko’s energy savings tool is proven to increase conversions and order values, and helps over 2,000,000 consumers make better choices every year.
For further press information and images please contact:
Steph at jmm PR
Tel: 01536 414555
Email: steph@jmmpr.co.uk
17th January 2019
