Shhhhhh! Whirlpool Launches Quietest Laundry Range at Pop Up Laundrette

With a throwback to the 1950’s, Whirlpool, the leading global appliance manufacturer, launched their new award-winning Supreme Care laundry range at a pop up laundrette in London. The five night event gained an impressive reach of 14 million consumers.

In between mixing Campari cocktails and printing their confessions onto t-shirts, guests were wowed by the quietest laundry range on the market. Whirlpool’s Supreme Care range of perfectly matching front loading washing machines and tumble dryers claim the quietest spin cycle¹ on the market thanks to ZenTechnology™. The energy saving A+++(-50%) Whirlpool Supreme Care washing machines work at a whisper spinning at just 67 dB(A); achieved by the washing machines revolutionary new induction motor, which is connected directly to the drum, resulting in the minimum vibration and extraordinary silence.

Boasting a modern, high-end aesthetic, the perfectly matching innovative new laundry range is designed with intuitive, touch controls or an easy to use push-and-rotate central dial, capable of reducing consumer effort. It also features Whirlpool’s electronic sensor technology and pioneering 6th Sense ease of use, guaranteeing perfect and effortless results every time.

An exciting and lively event, attended by both consumer and trade press, with time to view the award-winning appliances, as well as see demonstrated the latest technology and the superb quiet spin in action.

The laundrette was open to the public, spinning into a five night event attended by over 900 people. Hosted by Signorina Bubbles, guest’s sampled cocktails mixed inside the Whirlpool washing machines, enjoyed Italian nibbles and bopped along to music bellowing from Whirlpool washing machines inlaid with speakers.

Commenting on the launch of the new Supreme Care laundry range, Jennifer Spragg, Brand and Digital Marketing Manager, Whirlpool, says: “This was a truly exciting way to launch our new laundry range and not only ably demonstrated the quietness of the spin, it was a really fun way for everyone, including the press and general public to enjoy.  Opening the doors to passing consumers was a huge success and engaged them fully with the Whirlpool brand in an innovative and memorable way.

As well as outstanding performance and the quietest washing machine on the market, our new, award-winning Supreme Care laundry range marries sleek, cutting-edge design with unprecedented performance levels in noise, energy and care for garments.  And our innovative new dryer, with the best wool drying programme on the market, guarantees exceptional treatment of all woollen items. This winning combination offers a truly unique experience that requires minimal effort on the consumer’s part.”

The event was a wonderful way of introducing press and consumers to Whirlpool’s range of new appliances. The unconventional product launch sparked a social media frenzy with guests talking, tweeting and photographing their vibrant, memorable, dirty laundry experience. Therefore through social media the event reached an astounding 14 million people; brilliant coverage for Whirlpool’s brand new appliances.

Ends

Notes for editors:

¹ZEN Technology has the lowest noise level on the market.  Up to a 10kg load at 1400rpm (status: December 2014)

Image captions:

1. Jennifer Spragg, Whirlpool Brand & Digital Marketing Manager, introduces Whirlpool’s award winning Supreme Care Laundry Range

2. Whirlpool’s award winning Supreme Care range with Quiet Mark

3. Whirlpool launches brand new laundry range at 1950’s pop up laundrette

4. Whirlpool’s Dirty Laundry pop up laundrette was attended by over 900 people

Video caption:

1. Whirlpool launches quietest laundry range at pop up laundrette, attended by over 900 people

Whirlpool Europe, Middle East and Africa

With more than 26,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in nine countries, Whirlpool Europe, Middle East & Africa (EMEA) is managed by Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2014, Whirlpool Corporation generated an annual revenue of $20 billion, 100,000 employees, and 70 centers of manufacturing and technical research, worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Indesit, Hotpoint and other big-name brands in over 170 countries. Whirlpool’s European Operating Center is located in Comerio, Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com

For further press information and images please contact:
Hannah at JM Marketing

Tel: 01536 414555

Email: Hannah@jmmarketingservices.co.uk

30th July 2015

Categories

Archives

Recent Posts

  • New Thermal Inkjet Printer is now available from AM Labels
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, has expanded its portfolio with the addition of an affordable, high resolution coding system, the M2 thermal inkjet printer. Easy to operate and set up, the M2 integrates directly into production lines to deliver accurate variable data at speed. Whether printing best before expiry dates, date codes, QR codes, or barcodes, the M2 thermal inkjet printer applies them accurately, and efficiently, at fast print speeds of up to 100 metres per minute. […]
  • Simon Acres Group Indentifies Pillars of Growth at KBB Futures Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited has established a powerful set of recommendations to drive resilience in the kitchen, bedroom and bathroom (KBB) sector, following its inaugural KBB Futures roundtable event. […]
  • Instantor Brings Hands-on Training to Colleges
    In Instantor
    Instantor, a leading manufacturer of high-quality plumbing products, is investing in the next generation of professional plumbers by bringing hands-on training directly to colleges. Utilising its Mobile Training Academy, Instantor has already visited 20 colleges, delivering practical, skills-focused sessions to students preparing to enter the industry. […]
  • Flair Showers Announces New Partnership with Interior Designer Tammy Lane
    In Flair Showers
    Flair Showers has partnered with acclaimed interior designer and founder of Lane Interiors, Tammy Lane. Flair is renowned for its finely crafted, beautifully designed shower enclosures, and is committed to supporting its trade partners and driving sales success. Tammy’s innovative approach and passion for quality design, perfectly complements Flair’s mission and vision, ensuring the partnership is a natural fit for the brand. The partnership aims to inspire industry professionals and homeowners with design-led insights that blend beauty, innovation, and enduring quality. […]
  • Simon Acres Group Launches ‘KBB Futures’ Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited is set to host a new initiative designed to spark meaningful change across the kitchen, bedroom and bathroom (KBB) sector. The inaugural ‘KBB Futures’ roundtable will take place on Thursday, 4th December 2025, at The Brewery, London. The event will bring a panel of leading KBB experts together to discuss key industry challenges, explore emerging opportunities and agree tangible actions for a stronger, more sustainable future. […]