The Whirlpool family of ovens cater for all your cooking needs

With so many different ovens flooding the market, making the right purchase decision is no easy thing. We are now spoilt for choice with a profusion of different designs, functions and varying capabilities.

Whirlpool has simplified the process by keeping it in the family and offering three ranges of top quality built-in ovens that cater for every cooking requirement and save valuable time and energy. Elegant and innovative, the ovens represent the perfect combination of traditional cooking and modern sophistication, incorporating the very latest technology into sleek and contemporary designs.

Advanced user interfaces and intelligent technology combine with a powerful convection system that eliminates the need to preheat the oven. Whatever your cooking needs, you will find that the Whirlpool family of Fusion, Ambient and Genesis ovens will answer the call.

Feature-rich, these impressive models make cooking a pleasure. The intelligent and patented 6th Sense® technology on the top range ovens have clever electronic sensors that sense the mass of the food in the oven. The oven takes care of the temperature and adapts the cooking time and process for perfect cooking results. All you have to do is select your favourite recipe and the oven will do the rest for you.

The Whirlpool Ready2Cook system is another boon. Taking advantage of a powerful new convection system, it completely eliminates the need to preheat the oven, irrespective of what you are cooking. This saves up to 20% on energy*, saving your precious time as well as reducing your carbon footprint.

Another great feature is the Cook3 system, which enables you to cook three dishes at the same time without mixing the aroma and flavours. With its powerful heating element and unique airflow distribution system, Cook3 provides complete cooking freedom and convenience, as well as saving time and energy.

Sufficient cooking space, which is such a vital ingredient for any keen cook or for those with large families, is no problem for the Whirlpool Fusion range of ovens. These generous and superbly designed models offer a capacious 73-litre cavity to accommodate large joints of meat and poultry, such as a whole turkey of at least 9.5kg or 21lbs, and offer a choice of five different shelf positions so there are no limits to culinary creativity.

And for those who really hate oven cleaning then pyrolitic is the answer. Put simply the oven burns off any grease and splashes accumulated while cooking leaving the oven pristine. It truly is the ultimate function for convenience.

Simona Bara, Product Marketing Manager for Built In says: “With such a bewildering choice of ovens now available on the market, it is no wonder that many consumers find it confusing to make the right choice for their own needs. By organising our built-in ovens into specific families, Fusion, Ambient and Genesis, we have made things far easier for our customers by offering an exciting range of designs and features at different price points. Whatever your choice, you can be assured of excellent performance and significant savings in time and energy.”

For more information and stockists of the Whirlpool range of built in ovens go to or call Whirlpool UK on 0208 649 5000.


Image caption: AKZM 657/IX Fusion oven – whatever your cooking needs, you will find that the Whirlpool family of Fusion, Ambient and Genesis ovens will answer the call by providing excellent design, performance and significant savings in time and energy

Editors’ notes:
*Maximum saving obtained in tests with various combinations of dishes using ‘no preheat’ function compared to using ‘preheat’.
About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy.

22nd January 2013

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555



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