WHIRLPOOL’S SIDE-BY-SIDES GET NEW ICE-MAKING TECHNOLOGY

With one of the biggest research and development teams in the business and a commitment to pride, passion and performance, Whirlpool is constantly looking to improve and upgrade its appliances in response to consumer demands and changing trends.
Ease of use and maximum effectiveness are two of the most important elements in the company’s ethos and are perfectly exemplified in the subtle but radical new changes to the ice making facilities on Whirlpool’s range of side-by-side fridge freezers.
The attractive and capacious models, equipped with Whirlpool’s patented 6th Sense® technology have now advanced their ice-maker to a new level. Previously the ice-maker was positioned in the main freezer compartment, while the ice container was in the inner door. The new ice-maker is an all-in-one unit located in the inner door to free-up 20% useful freezer space.
Dean McKelvie, Product Marketing Manager, Freestanding for Whirlpool comments: “We are forever striving to improve the appearance and the performance of our appliances in line with the wishes of our consumers. The introduction of our new ice-maker on our side-by-sides is an important development and much more than just an aesthetic makeover.
“Much thought and research has gone into producing a super efficient ice maker which occupies its own discreet space and can make up to1.3kg of ice a day. The other great advantage, of course, is that this independent solution gives the consumer valuable extra space in the freezer section in an age when capacity is of crucial importance.”
For more information on Whirlpool’s new ice-maker, call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends
Image caption: Whirlpool’s new ice-maker located in the door of the side-by-side range of fridge freezers, releasing valuable space in the freezer compartment.
2nd March 2011

About Whirlpool Europe:
With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Instantor Press System Now Available at Spinks
    In Instantor
    Instantor has increased the availability of its market-leading press solutions by partnering with AE Spink Ltd., known in the trade as Spinks. Established in 1926, the same year as Instantor, Spinks is a family-run business that operates four plumbing and heating branches, two building supplies and brick centres, three bathroom showrooms, and a dedicated renewables centre. […]
  • Simon Acres Group Shares Industry Action Plan Following KBB Futures Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy and online training provider, Simon Acres Group Limited, unveils the outcomes from the second edition of its KBB Futures roundtable event. With InstallerSHOW as the Associate Host, the discussion was chaired by Amanda Hughes and sponsored by Blanco and Trojan Baths. KBB Futures brought manufacturers, retailers, industry associations and other inspiring leaders together to address the skills gap, improve recruitment, strengthen retention and foster meaningful collaboration across a fragmented industry. […]
  • Instantor Celebrates 100 Years of Innovation at InstallerShow 2026
    In Instantor
    Instantor, market-leaders in press solutions, marked its 100th anniversary at InstallerSHOW 2026, commemorating a century of innovation. The company, which invented and patented the original brass compression fitting in 1926, showcased it’s latest plumbing and heating ranges. The stand was the biggest in Instantor’s history, providing a platform to celebrate the milestone with an interactive game that gave installers the opportunity to win a brand new press tool. Stand 5D22 also featured a special 100 year celebration wall and video to showcase key moments throughout the company’s history, plus a visitor bar serving refreshments each afternoon. […]
  • Instantor Inside to Provide OEMs with Expertly Engineered Solutions
    In Instantor
    Instantor, market-leaders in press solutions, has brought its proven OEM engineering services under a new ‘Instantor Inside’ brand. The company, which is celebrating its 100th anniversary in 2026, has been working in partnership with other plumbing and heating product manufacturers for many years to proactively solve their engineering challenges. […]
  • Instantor R-Press Fittings Now Available Through RSL GROUP Wholesalers
    In Instantor
    Instantor, market-leaders in press solutions, has expanded its network of stockists for its R-Press fittings, providing ACR installers with a safer and faster way to join pipework. The innovative range is now available through RSL GROUP Wholesalers, who specialise in supplying air conditioning, refrigeration, heat pump, tools and accessory products to the trade. […]