With one of the biggest research and development teams in the business and a commitment to pride, passion and performance, Whirlpool is constantly looking to improve and upgrade its appliances in response to consumer demands and changing trends.
Ease of use and maximum effectiveness are two of the most important elements in the company’s ethos and are perfectly exemplified in the subtle but radical new changes to the ice making facilities on Whirlpool’s range of side-by-side fridge freezers.
The attractive and capacious models, equipped with Whirlpool’s patented 6th Sense® technology have now advanced their ice-maker to a new level. Previously the ice-maker was positioned in the main freezer compartment, while the ice container was in the inner door. The new ice-maker is an all-in-one unit located in the inner door to free-up 20% useful freezer space.
Dean McKelvie, Product Marketing Manager, Freestanding for Whirlpool comments: “We are forever striving to improve the appearance and the performance of our appliances in line with the wishes of our consumers. The introduction of our new ice-maker on our side-by-sides is an important development and much more than just an aesthetic makeover.
“Much thought and research has gone into producing a super efficient ice maker which occupies its own discreet space and can make up to1.3kg of ice a day. The other great advantage, of course, is that this independent solution gives the consumer valuable extra space in the freezer section in an age when capacity is of crucial importance.”
For more information on Whirlpool’s new ice-maker, call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Image caption: Whirlpool’s new ice-maker located in the door of the side-by-side range of fridge freezers, releasing valuable space in the freezer compartment.
2nd March 2011

About Whirlpool Europe:
With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk



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