WHIRLPOOL’S SIDE-BY-SIDES GET NEW ICE-MAKING TECHNOLOGY

With one of the biggest research and development teams in the business and a commitment to pride, passion and performance, Whirlpool is constantly looking to improve and upgrade its appliances in response to consumer demands and changing trends.
Ease of use and maximum effectiveness are two of the most important elements in the company’s ethos and are perfectly exemplified in the subtle but radical new changes to the ice making facilities on Whirlpool’s range of side-by-side fridge freezers.
The attractive and capacious models, equipped with Whirlpool’s patented 6th Sense® technology have now advanced their ice-maker to a new level. Previously the ice-maker was positioned in the main freezer compartment, while the ice container was in the inner door. The new ice-maker is an all-in-one unit located in the inner door to free-up 20% useful freezer space.
Dean McKelvie, Product Marketing Manager, Freestanding for Whirlpool comments: “We are forever striving to improve the appearance and the performance of our appliances in line with the wishes of our consumers. The introduction of our new ice-maker on our side-by-sides is an important development and much more than just an aesthetic makeover.
“Much thought and research has gone into producing a super efficient ice maker which occupies its own discreet space and can make up to1.3kg of ice a day. The other great advantage, of course, is that this independent solution gives the consumer valuable extra space in the freezer section in an age when capacity is of crucial importance.”
For more information on Whirlpool’s new ice-maker, call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends
Image caption: Whirlpool’s new ice-maker located in the door of the side-by-side range of fridge freezers, releasing valuable space in the freezer compartment.
2nd March 2011

About Whirlpool Europe:
With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • AM Labels Celebrates 30 Years in Business
    In AM Labels
    Established in 1996, AM Labels Limited, an award-winning supplier of complete labelling solutions, is celebrating its 30th anniversary, marking three decades of innovation and commitment to its customers. […]
  • Flair Showers Launches New Verve PRO 8 Bathscreens
    In Flair Showers
    Flair Showers introduces a new range of single panel, square edged, rotating, 8 mm bathscreens, forming part of its installer-friendly Flair PRO Collections. With compact bathrooms prevalent in many homes, the addition of the new bathscreens offers merchants and installers high-quality shower bath solutions that are designed to stand the test of time. […]
  • Instantor Recruits New Compliance Specialist
    In Instantor
    Instantor, a leading manufacturer of high-quality plumbing products, has announced the appointment of Chris Bland to the position of Certifications & Compliance Specialist. […]
  • Sanbra Group appoints Niall Murphy to lead Showering Division
    In Flair Showers, The Shower Lab
    Sanbra Group has appointed Niall Murphy as Divisional Managing Director of its Showering Division, which includes Flair Showers, Majestic, The Shower Lab and St James England, effective from 1st September 2026. […]
  • AM Labels Expands Epson ColorWorks Range With Compact Dye-Ink Printer
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, has expanded its portfolio with the addition of the Epson ColorWorks D3800e colour label printer. A new model in the popular Epson ColorWorks range, the D3800e is a compact desktop printer that utilises dye-ink technology to produce vibrant, high-contrast results. […]