Whirlpool has introduced a new limited edtion of its revolutionary MAX microwave oven as the flagship product of the company’s 100th anniversary.

This highly distinctive and fashionable model is both an object of interior design and a powerful and versatile cooking appliance. Alternating between curves and flat lines, the MAX Limited Edition is a clever mix of technology and innovation. Its unusual rounded back makes it genuinely unique in terms of its ability to be sited virtually anywhere in the kitchen, and is the only microwave oven that can be positioned in a corner. Compact on the outside with an incredibly spacious interior, its 13-litre interior capacity fits plates up to 28cm in diameter.

The Whirlpool MAX Limited Edition has a new fashion and glam colour palette that reflects the metallic tones currently in vogue. The model is available in Caffeine, Platinum Bronze and Moonlight finished with a full mirror glass door. The contemporary metal nuance draws a fine line between kitchen appliance and furniture, allowing the appliance to integrate perfectly into any space.

Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool says: “Our MAX Limited Edition is a wholly apt choice to celebrate the Whirlpool centenary, with its great combination of genuinely unique design and state-of-the-art cooking technology. This is a fashionable and highly sophisticated compact combination microwave oven with all the power and versatility needed for superb cooking results – and the new colour palette is superb!”

Key features and benefits of the Whirlpool MAX Limited Edition microwave oven:
• Special freestanding centenary model available in Caffeine, Platinum Bronze and Moonlight
• Unique round back saves worktop space and enables model to be positioned neatly into a corner
• 13 litre oven that is equivalent to 23 litres through intelligent design
• Generous turntable accommodates 28cm dinner sized plates
• Stylish flat screen door for maximum visual impact
• Attractive and informative LED ambient lighting system of white, green, red and blue lights. Each light represents a different cooking function and is additionally reflected onto the surface below
• White light indicates that the microwave is ready to use; the green signifies that the 6th Sense steam function is in use; the red light indicates that the microwave is using one of its six cooking functions:
o 6th Sense Crisp, a quick and easy way to prepare crispy foods like bread, quiche and pizza using the combination of 6th Sense and Crisp technologies
o Manual Crisp, an exclusive function of Whirlpool microwave ovens, which uses the patented Crisp plate, 3D microwave system and quartz grill to provide perfect crispy and crunchy food both on the surface and underside in just a few minutes
o 3D Microwave Distribution System, the only system able to guarantee the perfect distribution of microwaves inside the oven cavity. Microwaves move three-dimemnsionally to reach every part of the food, improving heating and cooking and further reducing cooking time
o Quartz Grill, reaching very high temperatures in a few seconds. Uses less energy than a traditional grill but cooks three times faster and is self-cleaning
o Combi (microwave + grill), provides combination of microwave cooking and grilling to ensure browning results as good as those expected from a traditional oven
o 6th Sense Crisp Defrost, a new and exclusive Whirlpool function specially designed for defrosting and warming bread in a way that guarantees uniquely crispy results
• The blue indicates that the 6th Sense Jet Defrost function is in operation
• Easy-to-use, intuitive, smart touch electronic controls with text assisted display
• 750 watts of microwave power
• Dimensions: H 375 x W 372 x D 360 mm

For more information on Whirlpool’s Max 100 Limited Edition microwave oven, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.


Image caption: Whirlpool has introduced the MAX Limited Edition microwave oven as the flagship product of the company’s 100th anniversary.

10th November 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk



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