Whirlpool Launches ‘My First Oven’ – Makes Cooking Easy Peasy

For those modest cooks among us who aren’t very technically minded but yearn for a better oven than the one we have, Whirlpool has come up with the perfect solution.

‘My First Oven’, is simple to use and easy to understand, as it dispenses with techno jargon and unfathomable programmes and controls, to make cooking nice and easy.

This great starter oven offers a fast start guide to quickly learn what to do and then you’re off and running.  No impossible instructions, no master chef qualifications required. Perfect for those who find cooking a challenge but also brilliant for a skilled chef who simply wants to rustle up a meal without a fuss.  Its simplicity will quickly override your techno fears and give you the confidence to cook some exciting new dishes.

Attractively fashioned in stainless steel, Whirlpool’s 56-litre oven joins the company’s stylish Genesis range and features an easy-to-understand, intuitive interface that allows you to operate programmes simply and quickly.

The versatile multifunction model offers nine food functions and four cooking systems, perhaps a greater choice of functions than first time users will be accustomed to, but it is never confusing and a breeze to operate. It is able to produce easy and perfect results for varied and tasty meals.

Juliana Sado, Senior Brand Manager for Whirlpool says: “My First Oven cuts through all the apprehension that many first time users experience when they are thinking of buying a more sophisticated oven, but are fearful that they won’t be able to operate it.  It keeps things simple and doesn’t confuse or intimidate, yet it has great features, ample capacity to cook some delicious dishes without the worry of being overwhelmed by too much technology and too many controls.  It’s a good start for the more tentative of cooks to gain confidence and begin to enjoy the fruits of modern technology without feeling inhibited”.

Key features and benefits of My First Oven – Whirlpool AKP 596/IX:

  • Easy to use oven attractively fashioned in stainless steel finish
  • Ideal choice for those challenged by the modern oven control panel and cooking systems
  • Quick and simple start guide to get going fast
  • Multifunction oven with nine food functions including; casseroles, poultry, meat, fish, vegetables, quiches and pies, pastry, bread and pizza
  • There are four cooking cooking systems that may be used independently of the functions above and include; Eco convection bake for cooking meat and vegetables together which uses the oven’s elements and an intermittent fan to retain moisture; Grill, Forced Air for cooking on several levels at once and conventional cooking which is great for baking
  • Easy-to-understand interface allows you to operate programmes simply and quickly
  • Convenient and versatile 56-litre capacity
  • A+ energy rating
  • Dimensions:  H x W x D: 595 x 595 x 564 mm
  • Price around £250.00

For stockists and more information on the Whirlpool please visit the website at www.whirpool.co.uk


Image caption:  Whirlpool’s ‘My First Oven’ dispenses with techno jargon and unfathomable programmes and controls to make cooking nice and easy. This great little starter oven offers you a quick start guide and then you’re off and running. No impossible instructions and no master chef qualifications required.

About Whirlpool Europe, Middle East & Africa (EMEA):

With around 10,400 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com/

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

5th June 2014



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