Whirlpool Launches Built-In Promotion

Whirlpool, the premium appliance brand, has launched a promotion across its range of built-in cooking, refrigeration and dishwashing appliances.

Available now, until 21st November 2017, Whirlpool is offering consumers the opportunity to save up to £801 on selected models.

Catherine Balderson, Brand Manager, Whirlpool, says: “Built-in appliances blend seamlessly into the kitchen to create a sleek and clutter-free environment, making it feel more spacious.

“This promotion is available on a selection of our built-in cooking, refrigeration and dishwashing appliances. The promotion is offered exclusively to retailers and we hope this will encourage and increase footfall into stores.”

Included in the promotion is the built-in Whirlpool Absolute multifunction fan oven (AKZ 6220/IX), which benefits from innovative 6TH SENSE® technology that monitors and controls the cooking process to ensure perfect results every time.

Whirlpool is supporting Retailers with point of sale material, to support and alert consumers in-store to the promotion, which is available via their account manager.

Ends

Notes for editors:

1 Offer valid 04/10/2917 – 21/11/2017

Image captions:

  1. The built-in Whirlpool Absolute multifunction fan oven (AKZ 6620/IX) benefits from an £80 saving in the Whirlpool built-in promotion

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH Sense® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation: Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centres in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Hotpoint, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on twitter at @WhirlpoolCorp.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

19th October 2017

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